the pac is a new online collaboration space for product professionals to work together to exchange the tools, examples and tactics that move the needle. as the ceo and co-founder of aha!, a roadmapping software for product managers, i have an opportunity to interact with a wide swath of organizations. but the most successful people have a clear vision of where their product is headed and allow customers to help shape how they get there. yes, this is a shared responsibility with the ceo and other executives, but the vp of product has a unique responsibility to communicate and reinforce that strategy across teams.
i asked about their aspirations for the product and spent time explaining the strategic alternatives that we had to choose from. that is why the vp of product acts as a cross-functional leader, bringing the organization together to meet business goals. i explained that there is no single path to becoming a vp of product and that the day-to-day work will vary depending on the company. if you love product management, the role of vp of product is an exciting challenge—one that allows you to shape not only your product, but your entire company.
tej rekhi: as vp of product strategy, i have one foot in product and the other in commercial, which gives me the required understanding to bring successful products to market. it’s vital to have a broad knowledge base that covers both product and the ever-evolving advertising ecosystem so that wayve’s proposition is always ahead of the market. to give you an idea of the average day: i usually start early – my baby is a good alarm clock and i try to snatch a bit of time with him before heading out. tr: i love the industry – i’m a workaholic with a creative mind and i’m always looking for opportunities to innovate, which are never far away in the ad tech sector.
for example, the number of products we’ve brought to market and how we’ve launched them are good indicators of development. i also speak at a lot of industry events and need to immediately grab audience attention, which makes tools like keynote essential for creating presentations that bring our vision to life for the audience. tr: passion, creativity and a clear idea of where you want to be are crucial. researchers at princeton and stanford university have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.
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