the underlying idea behind this brand strategy is to enhance the marketability of products and it follows the psychological concept that whenever a product carries the same brand name, it will involve the same high-quality standards like other brands within the umbrella. umbrella branding is referred to as a marketing practice which involves selling several related products under the name of a single brand. practically, umbrella branding can be quite a challenging marketing practice for marketers as they will be required to coordinate effectively within every individual brand.
corporate umbrella branding is another similar type of branding strategy where the company utilizes its credibility in the event of developing a new product or service. examples of this type of umbrella branding include google, virgin, and starbucks. examples of umbrella branding include several and a concrete example is that of apple inc. under this brand name, customers may find the ipad, iphone, apple watch, mac air, mac book, etc. another good example of an umbrella strategy is that of p&g.
this can be done by launching new products in the market or increasing the sales volume and bottom line of products already existing in the market. however, increasing the bottom-line of an existing product is relative difficult because of competitive factors as well as the cost of marketing and advertising. the concept of umbrella branding represents a marketing practice which involves selling many related products under a single brand name. the basic idea behind this strategy is to enhance marketability of products and it follows the psychological concept that any product that carriers the same brand name is produced using the same high standards of quality. usually, the master brand elements have to be incorporated in all products as it commands trust, respect and loyalty. once people have discovered the trust of one single brand, they will be interested in trying the other products of the same brand due to the application of umbrella branding.
as customers get more positive experiences from that single brand, the more likely they in purchasing other products from the same brand. recently we have observed the case of nestle brand being affected. if there is a problem in the flagship product of nestle, would there be problems in other individual products of the company as well? in short, umbrella branding is a concept of “all for one, and one for all”. let us relate the article to the marketing concept of brand equity. we must understand the marketing strategy of apple.
umbrella branding is referred to as a marketing practice which involves selling several related products example of umbrella branding –. in order to make it more clear, let’s take a concrete example such as an umbrella brand or a family brand is a brand which is used across a range of product categories i.e., family branding examples, family branding examples, individual branding examples, umbrella brand name, umbrella branding vs house of brands. popular usage. starbucks corporation, virgin group, procter & gamble, unilever, apple inc. and the coca-cola company are examples of multinational companies that use umbrella branding in some of their product lines. umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. umbrella branding is mainly used by companies with a positive brand equity. all products use the same means of identification and lack additional brand names or symbols etc.
family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. for example, a customer may think well of a particular brand of shoes based on durability and style, but perceive the, brand extension examples, umbrella branding vs individual branding, corporate brand examples, difference between family brand and umbrella brand, umbrella branding advantages and disadvantages, multiple brands under one company examples, parent brand example, an umbrella brand quizlet
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