diversification is a strategy for growth through branching out into a new market segment, allowing your business to expand its presence and occupy a totally new space. there isn’t just one type of diversification; there are several different ways to diversify and grow your company. vertical diversification also referred to as vertical integration, entails a growth strategy where the company expands its product line through a forward or backward integration of products within its existing supply chain. concentric diversification, a type of horizontal diversification, involves introducing new products or services to your product/service line that are closely related to your existing products or service.
this type of diversification aims at generating additional revenue from your existing customers, while also attracting new customers who may have been interested in your other products but are more swayed by your newer products. also, a type of horizontal diversification, a conglomerate diversification strategy, means to introduce brand new products or services that have no relation to your business’s current product offering, therefore entering a completely new market and appealing to customers that may have had zero interest in your business previously. offensive diversification, on the other hand, occurs when a company is aggressively seeking to grow its profits and market share through diversifying its product or service line in order to enter new markets and capture more customers. while defensive diversification is a means to stay in business, offensive diversification is a means for a successful, thriving company to grow even further. diversification is just one of many different ways to create growth for your business.
use this brief guide to help you unpack the four types of diversification and the strategies that align with each one. the strategy might include adding new products or services, venturing into an untapped market, or seeking new customer groups (or a combination of the aforementioned) – all with a growth objective in mind. let’s drill down on what they are as well as the pros and cons of each… 1. horizontal diversification – horizontal diversification happens when a business adds a product or service offering outside of its current line that has an affinity that would likely appeal to its customer base. forward vertical diversification attempts to find advantages closer to the integration when a company is at the end of the supply chain.
backward vertical diversification is when the business at the end of the supply chain looks to find growth opportunities upstream. 4. conglomerate diversification – conglomerate diversification is a type of growth strategy that strives to add new product or service offerings that are different than the present product or service, usually totally unrelated to the business’s current business. with competition tight and technology the landscape at a fever pitch, diversification strategy is often the only way to reach growth goals and, at the very least, stay afloat. the good news is spring-green takes the guesswork out of owning a business. this information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
7.1. 1 types of diversification horizontal diversification acquiring or developing new products or offering new services 1. horizontal diversification. to diversify your company horizontally means introducing brand new products or services to 3. concentric diversification – concentric diversification focuses on adding products and services that, product diversification example, product diversification example, horizontal diversification, related diversification, diversification strategy.
diversification is a corporate strategy to enter into a new products or objectives and the resources of the company. there are three types of diversification: concentric, horizontal, and conglomerate. the different types of diversification strategies include the modernization and development of new products, updating product diversification techniques repackaging. the manner in which a product is presented can be, advantages of product diversification, concentric diversification, product market diversification, related and unrelated diversification, conglomerate diversification, reasons for diversification, vertical diversification, horizontal diversification example
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