marketing mix of subway analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the subway marketing strategy. subway also claims to serve better quality food than any of its competitors, thus making its pricing very obvious. the quantity and size of food that subway serves is more than mcdonald’s, kfc. they are located in off-beat premium places and it has turned out to be a boon for the brand. these subway outlets are located in premium places where the customers are more calorie conscious and thus would be willing to pay the higher price. they have been making the sandwiches in front of their customers to flaunt the quality and freshness of their ingredients and the way their sandwiches have been crafted by their ‘subway sandwich artists’.
subway have involved cartoon characters like peter griffin for promoting their new sandwiches. one the usp of subway is the transparency it gives to the customers while making freshly made sandwiches. the services are important for a brand like subway and hence they focus on the customer service. hence, this completes the subway marketing mix. subway has been adapting itself to various cultural demands and twisting offerings for the cultural fit. the content on mba skool has been created for educational & academic purpose only. browse 4ps analysis of more brands and companies similar to subway marketing mix.
however, the mix has been extended to include three more elements i.e. this article is about the marketing mix of subway. the discussion on the marketing mix of subway focuses on the products, price, place, promotion, process, people, and physical evidence of subway. however, availability of some of the items depends on individual restaurants and countries where the restaurant operates. subway pricing is arguably premium particularly when compared to the pricing of kfc and mcdonalds. subway restaurants are found all across the countries in which it operates. most of the subway restaurants have both eat-in and take-away services.
the restaurant has millions of followings in social media. subway also uses sales promotion regularly to increase its sales and repeat purchases. first of all, you choose your bread, size and the type of sandwiches e.g. then, you move on to the till to pay and get a glass for your drinks. customer service is of the highest priority for subway as it serves millions of customers worldwide in a day. the last element of the marketing mix of subway is the physical evidence which refers to the elements of the physical environment visitors and customers experience. the official website of the restaurant looks beautiful and is user friendly. he is a lecturer in management and marketing.
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the marketing mix is split into the 7ps which are; place, product, promotion, price, people, physical marketing mix strategy 7ps analysis marketing mix product yes, we can help! price place. subway. subway’s marketing mix. threats. competition from other fast food restaurant (burger king and, conclusion subway restaurant, subway swot analysis, subway marketing campaign, subway target market, subway marketing history, subway menu, subway products, mcdonald’s marketing mix
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