if you’re in marketing, you may have heard the terms sub-branding and brand extension. consumers who trust a main brand are more likely to try a new product under the main brand. sub-brands may also require corporate restructuring to accommodate the new brand and its identity. this confusion contributes to the diluting of the main brand’s power and identity. most brand extensions use the same brand standards of the parent brand.
once this is determined, brands must still consult the pros and cons of sub-branding and brand extension before proceeding. ; while brand extension mostly the same brand standards of the parent brand. in the case of the virgin example, you raise a good point. sub branding is used when brand is entering in new market segment in the same product class. and there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. and there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase.
companies with sub brands can benefit from access to a broader range of potential customers, new niches, and more. the fedex corporation designed a series of smaller sub brands in the form of their trade, express, ground, and freight entities. this huge corporation is a great insight into the fact that businesses need to understand their company and parent brand if they want to make the most out of the sub branding technique. the main disadvantage of corporate branding is that it can make it harder for sub organisations to make a name for themselves, as they’re always in the shadow of the parent corporation.
individual product brands typically exist within a brand architecture approach known as the “house of brands.” in a house of brands, the parent organisation is responsible for financially managing and organising various un-related sub brands. because of this, it’s important to make sure that you’re creating your sub brands for the right reasons when you decide to build out your organisation. when organisations decide that they want to take a specific part of their brand values to the next level, a sub brand can be a fantastic way to do that. however, the hard work and challenges involved with building an effective range of sub brands means that there needs to be a compelling reason to launch your child company. however, effective use of a brand architecture that involves sub brands will require commitment and clarity throughout your entire team.
if you’re in marketing, you may have heard the terms sub-branding and brand extension. but what’s the this strategy is what happens when a parent brand is closely connected with the sub brands sub-brands can be a strategic tool for brand managers to modify the expectations of customers., sub brand guidelines, sub brand guidelines, sub brand architecture, sub brand case study, sub brand vs. line extension. sub-branding, sometimes referred to as a subsidiary or extension brand \u2013 is tied to a parent company or brand, but carries it\’s own name, visual communication and market strategy. characteristics of the brand usually tie back to the parent brand, however remain distinct and with their own set of brand standards. if you can define the overarching connection between your brands in terms of a common mission or vision, it\’s likely that the relationship between them will be mutually beneficial. customers can leverage that trust in the parent brand to make a faster decision about the sub-brand.
marketing is the act of expansion – getting to as many people as possible through as many channels as a sub-brand modifies consumers’ perceived qualities of the parent brand, helping to differentiate sub-branding is a lesser-known, yet equally as important, subdivision of a branding strategy.,
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