some product managers have been suggesting that startups don’t need a product roadmap—and that a startup should actually avoid building one, because at best it’s a waste of time, and at worst a roadmap can “lock the company in” to a product strategy. a startup product roadmap looks different from an enterprise product roadmaps because the roadmap serves different roles in the different stages of a company’s life. but to operate without a product roadmap means the startup will have no centralized place to capture and communicate the strategic plan and goals for its product. which is why the other primary function of the product roadmap is so crucial in a startup: it serves as a prioritization guide.
but that’s precisely the reason to develop a roadmap in the first place—ideally in a format that allows you to quickly and easily update and change the roadmap as often as necessary. your startup roadmap, by contrast, should contain only the shorter-term strategic plans and functionality you’ll need to arrive at a minimum viable product, or your highest roi features. knowing your baby is the driving engine… read → you’re a product manager, and you need to run a collaborative roadmapping exercise with various teams across your company. the more salient point is for everyone to adhere collectively to a strong set of ideas about which problems the users have and how the product solves them.
the needs of a product roadmap for a startup will be very different from those of a large, established enterprise. for several reasons, the time horizon of a product roadmap for a startup will generally be shorter than a roadmap for a larger and more mature company. whereas a more established company’s roadmap will include a mixture of new ideas and maintenance on the product for existing users, a startup roadmap is generally free to be more forward-looking and disruptive. an enterprise product roadmap will need to balance the continual pressure for innovation with the equally important need to maintain and support the foundations of the product for its existing users.
because a mature enterprise will have had its products in the market, its product roadmap will look more well-rounded than that of a startup. knowing your baby is the driving engine… read → you’re a product manager, and you need to run a collaborative roadmapping exercise with various teams across your company. tells the story of how much money can we make/save and how we are going to do it. rendering the process of getting a roadmap virtually useless. this allows us to pivot more quickly and with less angst than trying to build a more grown up roadmap.
in other words, a startup should develop a product roadmap if for no other reason than as a tool to help remind the a few startup founders have expressed to me how frustrating it is that there’s not a good template for product a product roadmap is an illustration of how you get from your company’s big- picture, high-level goals, startup product roadmap example, startup product roadmap example, startup product roadmap template, lean startup product roadmap, startup roadmap example.
at the idea stage, the goal of the roadmap is to clarify your path to launching a product people need it’s a scientific approach to developing and maturing your product. for each step of the roadmap, taylor’s background spans 20 years of product and ux having held key positions at successful startups like seatwave, startup business roadmap, how to create a product roadmap, external product roadmap, implementation roadmap example
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