to understand what a product vision can be defined as, we actually have to start at the company vision and mission, since product vision and strategy should ladder up to the company mission/vision. product management coach roman pichler argues that a vision should not be too constraining in terms of the how, but rather just answer the following questions: an example of a product vision conforming to this very high-level definition is the product vision for yammer, microsoft’s enterprise social network: “empower and connect every person across an organization to maximize their impact”. whether the latter belongs in the vision or should be pushed down to the level of strategy is up to debate. the second kind of definition of product strategy is a more actionable one.
having a more high-level strategy can serve better as an umbrella for all work that is going on in the product organization. in a one-product company, it often will be best if company mission/vision and product vision are the same, reducing confusion and making sure there is actually one north star to follow. high-level goals that stem directly from the strategy are set and revised in a quarterly okr process. also feel free to follow me on twitter where i share interesting product management articles i come across daily.
here is a roundup of best practices for your product strategy and vision to help you ensure they’re serving your roadmap well. a good product vision should be focused on the long-term outcomes and benefits you’d like to see in your product. your strategy is also the link between your roadmap and your product vision—the strategy turns the vision into actions you can take to achieve those long-term goals.
something you can do to make sure you have a solid product strategy is to ask yourself, and your team, the following product strategy questions. it’s a more informal version of the in-depth version developed by roman pichler, but it can be a great exercise if you’d like to determine where your team members and stakeholders stand when it comes to the product strategy. if your vision is the long-term aspiration for the product, and the product strategy explains how you’ll achieve it, then your product roadmap is the visual tool that will visually communicate that how to anyone who’s invested in the product (your team, your stakeholders, and, in some cases, your customers). the product team can use prioritization exercises to ensure that every one of their efforts is aligned with the product strategy.
in contrast to the vision, which should have a lifetime of many years, a product strategy is typically seen to look at a if your product vision is the long-term outcome you hope to deliver with your product, then your product strategy defines how you’ll get there. your strategy is also the link between your roadmap and your product vision—the strategy turns the vision into actions you can take to achieve those long-term goals. in terms of product teams, the product vision describes where we ultimately want to go; the product strategy helps us decide what problems to solve in order to get to our vision; product discovery helps us figure out the tactics that can actually solve the problems; and product delivery builds that solution so we can, product vision examples, product vision examples, product strategy, product vision framework, product strategy framework.
“product vision specifies the what and why of the product, while product strategy elaborates how to realize the vision with a specific approach, and provides a roadmap showing a timeline for executing the strategy. product vision: why your product exists. product vision clarifies why you are bringing a product to market in the first place you will find all three are clearly defined on successful product and project teams . let’s start with a, product vision board, product roadmap, product strategy template, vision vs strategy vs roadmap, product strategy canvas, product vision template powerpoint, company vision vs product vision, product roadmap strategy
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