product standardization and adaptation in international marketing

in international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. and the decision as to which to choose depending on the attitudes towards the different cultures. product standardization refers to the process of maintaining uniformity of products and services sold in different markets or in other words setting identical characteristics for a particular good or a service. in the process of standardizing a product, there are certain guidelines to be used and such guidelines should be followed by the company who is willing to standardize the product and the guidelines will be applicable to one organization or to one industry and will be conformed in the national level or international level. this does not give advantages only to the organization but also to the customers as well. this product adaption refers to the process of modifying the existing products in order to reach to each market.

eg: the way the red bull product is being sold in china and north america are different from one another. because the label of the red bull which is being sold in north america consist of red and silver for which the red bull stands for action and the silver background stands for the youth spirituality and spirit. north american red bull: red is a symbol of action and courage silver-symbol of maturity blue-symbol of youth spirituality and peace at the same time when the shampoo of dove is being sold the dove company use different packaging to reach different markets. as managers when choosing a strategy we always need to make sure to choose a strategy in a way where the negative effects are minimized and the positives are maximized. poornima madushani patabendige is a finance graduate from the university of sri jayewardenepura. hello, what about the merits and demerits of adaptation.

marketing strategies in a country- by-country basis are tailored with the peculiarities of the local market. by this, product adaptations are considered as necessary strategy in order to cater to the different needs of customers in various countries. product adaptation tends to become a reactive response to the market. with this, a high level of adaptation is likely to become difficult to coordinate the network of activities by the multinational in a global scale. on the other hand, while the same bicycle might be sold in china and the u.s., it might be positioned as a serious means of transportation in the former and as a recreational tool in the latter. in some cases, products may not need to be adapted in either way (e.g., industrial equipment), while in other cases, it might have to be adapted in both (e.g., greeting cards, where the occasions, language, and motivations for sending differ).

product standardisation (also called globalisation) involves making one global product in the belief the same product can be sold across markets without significant modification. by having standardized components, economies of scale are achieved by the firm while products are adapted to offer a wide range of models in accordance to the needs of various country segments. the major constraints on product standardization include the consumer preferences and the governmental and trade restrictions. for example, intel microprocessors are the same regardless of the country in which they are sold. benefits to standardization includes firms that produce a global product can obtain economies of scale in manufacturing, and higher quantities produced also lead to a faster advancement along the experience curve. on the down side, there may be significant differences in desires between cultures and physical environments, for example, software sold in the u.s. and europe will often utter a “beep” to alert the user when a mistake has been made; however, in asia, where office workers are often seated closely together, this could cause embarrassment.

product adaptation. in international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. companies marketing their products and/or services overseas are faced with the decision of whether to standardize or a standard product does not need to have all the characteristics of the other products buyer requires. adaptation is an approach of detailing the differentiation that exists between products and services. standardization of product is the approach for increasing commonality of product in the supply chain management., differentiate between product standardization and adaptation in the international marketing ignou, standardization and adaptation in international marketing pdf, product adaptation in international marketing, product adaptation in international marketing, various factors of standardization and adaptation. product adaptation means that the firm adapts the product to the local markets. it is the process of modifying products for different countries and regions or designing new products for foreign markets. product standardisation means that the firm sells and advertises a standardized product in the international context.

q4.) differentiate between product standardization and adaptation in international marketing. evaluate a company assumes “one size fits all” strategy and tries to infiltrate foreign markets. standardization is adapt or standardize international marketing behavior. as companies begin to market its products, differentiate between product standardization and adaptation in international marketing. evaluate, globally standardized products examples, adaptation vs standardization in international advertising, differentiate between product standardization and adaptation in international marketing guffo, product adaptation examples, product standardization ppt, advantages of product adaptation, product standardization and adaptation in international marketing a case of mcdonalds

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