product pricing ppt

“, “width”: “800” } 3 chapter objectives (cont’d)understand key pricing strategies explain pricing tactics for single and multiple products, and for pricing on the internet understand the opportunities for internet pricing strategies describe the psychological, legal, and ethical aspects of pricing { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/3/chapter+objectives+%28cont%e2%80%99d%29.jpg”, “name”: “chapter objectives (cont’d)”, “description”: “understand key pricing strategies. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/8/step+2%3a+estimate+demand+demand%3a+customers%e2%80%99+desires+for+a+product.jpg”, “name”: “step 2: estimate demand demand: customers’ desires for a product”, “description”: “how much of a product are customers willing to buy as its price goes up or down”, “width”: “800” } 9 demand curves law of demand: as price goes up, quantity demanded goes down. figure 11.5: price elastic and inelastic demand curves { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/14/price+elasticity+of+demand.jpg”, “name”: “price elasticity of demand”, “description”: “the percentage change in unit sales that results from a percentage change in price. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/16/inelastic+demand+a+change+in+price+has+little+or+no+effect+on+quantity+demanded.+if+price+is+increased%2c+revenues+increase..jpg”, “name”: “inelastic demand a change in price has little or no effect on quantity demanded. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/22/step+3%3a+determine+costs+%28cont%e2%80%99d%29.jpg”, “name”: “step 3: determine costs (cont’d)”, “description”: “total costs: total of fixed costs and variable costs for a set number of units produced. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/26/marginal+analysis+a+method+that+uses+cost+and+demand+to+identify+the+price+that+will+maximize+profits..jpg”, “name”: “marginal analysis a method that uses cost and demand to identify the price that will maximize profits.

{ “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/33/discussion+in+what+ways+is+a+price+leadership+strategy+good+or+bad+for+consumers..jpg”, “name”: “discussion in what ways is a price leadership strategy good or bad for consumers. “, “description”: “–what is the advantage or disadvantage of this practice for consumers –for the industry as a whole”, “width”: “800” } 37 step 6: develop pricing tacticspricing for individual products two-part pricing: offering two separate types of payments to purchase the product payment pricing: breaking total price into smaller amounts payable over time { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/37/step+6%3a+develop+pricing+tactics.jpg”, “name”: “step 6: develop pricing tactics”, “description”: “pricing for individual products. cheaptickets.com { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/42/pricing+and+electronic+commerce.jpg”, “name”: “pricing and electronic commerce”, “description”: “dynamic pricing strategies: seller easily adjusts price to meet changes in marketplace. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/44/psychological+issues+in+pricing.jpg”, “name”: “psychological issues in pricing”, “description”: “buyer’s pricing expectation. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/48/discussion+in+loss-leader+pricing%2c+retailers+advertise+and+sell+an+item+below+cost+to+get+customers+into+the+store..jpg”, “name”: “discussion in loss-leader pricing, retailers advertise and sell an item below cost to get customers into the store. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5186803/16/images/51/marketing+plan+exercise.jpg”, “name”: “marketing plan exercise”, “description”: “a new seaside resort offers luxury rentals for a few days, a week, or longer. price is the value that customers give up or exchange to obtain a desired product payment may be in the form of money, learning goals describe the major strategies for pricing imitative and new products understand how companies find a set of prices that maximize the profits.

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