move from one industry to the next, and they mean very different things. for the purpose of this article, a product can be tangible or intangible, but it must follow a typical product lifecycle through the stages of idea, concept, build, scale, sustain to retire over a time horizon. by contrast, a product may continue to be used, supported or enhanced beyond the life of a project. a product portfolio is simply a collection of products, so don’t confuse this type of roadmap with a product roadmap. to realise value for the organization, a product portfolio manager cannot afford to waste valuable resources investing in the wrong products. in this example, the portfolio consists of products that cover automation, remote operations, mobility and so on.
it is important to keep in mind that a product portfolio is dynamic because the organization is continually changing. this is driven by digital disruption from 3 key sources: organizations are investing in developing innovative products that can transform the company, gain market share, or just meet their long-term strategic goals. having a product portfolio roadmap helps an organization gain an overview of all the products, thus allowing them to prioritize and plan investment of their resources. having a product portfolio roadmap is a significant artefact to support communication and consensus-building in the organization, but it is from the process of developing the roadmap that the organization gains the most value. follow a simple and consistent method that aligns your portfolio of products to your organization’s capability gaps, objectives and challenges, i.e. be prepared to pause or drop the products which are no longer of a high value or carry a high risk/effort. the app guides you through six steps, allowing you to identify and define capability gaps, objectives and challenges of your product portfolio, prioritize products based on value/risk, and create a visual roadmap that can be published as a one-page document.
the difference between a product portfolio roadmap and multi-product roadmap is that the goals in the portfolio roadmap are cross-product. it is therefore the responsibility of the head of product to set this strategy and ensure that a roadmap is created so that they can communicate the strategy to internal stakeholders such as upper management and external stakeholders like leading customers. strategic consistency is of vital importance when building and maintaining a product portfolio and even just the process of creating a product portfolio roadmap can work to ensure this consistency.
the product team is just one department in a company and the head of product needs to consider all parameters and influences when creating the product portfolio roadmap. like all strategic roadmaps, the product portfolio roadmap is made up of goals and initiatives that need to be implemented in order to achieve those goals. and then you’re ready to share it with management and customers in meetings where you get to promote and discuss the vision of the product team.
a product portfolio is simply a collection of products, so don’t confuse this type of roadmap with a product roadmap. what is a product portfolio roadmap? a product portfolio roadmap is used to set the the strategy and timeline for all a product portfolio roadmap is a crucial communication tool, used by the heads of product to showcase the overall, product portfolio roadmap template, product portfolio roadmap template, product portfolio examples, product portfolio template, product portfolio models.
a portfolio roadmap is a high-level overview of an organization’s product line strategy. portfolio roadmaps allow a portfolio roadmap allows you to take a higher-level view of your products’ strategic plans and objectives. a product portfolio roadmap is a high-level strategic plan that lays out the directions of multiple products. that’s why, product portfolio analysis example, product roadmap, portfolio roadmap template excel, product portfolio strategy, what is portfolio roadmap, product portfolio management, portfolio roadmap safe, product portfolio sample pdf
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