product mix strategies ppt

1 product-mix strategieschapter 9 chapter one marketing’s role in the global economy product-mix strategies for use only with perreault and mccarthy texts. © 2002 mcgraw-hill companies, inc. mcgraw-hill/irwin { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/2/marketing%e2%80%99s+role+in+the+global+economy.jpg”, “name”: “marketing’s role in the global economy”, “description”: “chapter goals. “, “width”: “800” } 3 product mix and product linethe set of all products offered for sale by a company product line a broad group of products for similar uses and with similar characteristics { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/3/product+mix+and+product+line.jpg”, “name”: “product mix and product line”, “description”: “the set of all products offered. “, “width”: “800” } 4 product mix depth product mixvariety of sizes, colors, models within a product line product mix breadth the number of product lines carried { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/4/product+mix+depth+product+mix.jpg”, “name”: “product mix depth product mix”, “description”: “variety. product class. “, “width”: “800” } 7 product-mix strategiesexpansion contraction alteration of existing products trading up and trading down { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/7/product-mix+strategies.jpg”, “name”: “product-mix strategies”, “description”: “expansion.

maturity. © 2002 mcgraw-hill companies, inc. mcgraw-hill/irwin { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/14/marketing%e2%80%99s+role+in+the+global+economy.jpg”, “name”: “marketing’s role in the global economy”, “description”: “key terms and concepts. product line. for use only with perreault and mccarthy texts. © 2002 mcgraw-hill companies, inc. mcgraw-hill/irwin { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/1521731/5/images/15/marketing%e2%80%99s+role+in+the+global+economy.jpg”, “name”: “marketing’s role in the global economy”, “description”: “key terms and concepts. for use only with perreault and mccarthy texts. the product decision determining a product mix.

share buttons are a little bit lower. “, “width”: “800” } 2 product line product line is a set of related products sold by a single company. a company can expand its business by adding to its existing product line. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/9363312/28/images/3/product+item.jpg”, “name”: “product item”, “description”: “unlike a product line, a product item is one specific item in a product line. “, “width”: “800” } 4 product width and product depthproduct width is the range of product service lines. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/9363312/28/images/4/product+width+and+product+depth.jpg”, “name”: “product width and product depth”, “description”: “product width is the range of product service lines. product depth is the number of products in that line.

department stores are large retail establishments with a variety and range of goods organized into various departments. if a company can be considered an expert on a certain type of good it can be considered a specialty store. “, “width”: “800” } 6 making changes to your product mixbusinesses product mix’s revolve around the needs of their customer. also if a company is thinking about rebranding their image they may make changes to their product mix in order for it to present the type of view they’d like people to have on their company. also if a company is thinking about rebranding their image they may make changes to their product mix in order for it to present the type of view they’d like people to have on their company. overview l definition of product vs. service l the importance of branding and packaging l consumer and industrial products l product. product mix vs. product line both manufacturers and retailers must decide on width and depth of a product mix.

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