product market diversification

this research aims to embed diversification into a moderation-based framework and demonstrates the conditions under which increased diversification produces either beneficial or harmful effects on firm outcomes. the authors introduce another market configuration dimension, viz., market emphasis, and reveal how changes in diversification and in emphasis yield interactive effects on an important firm performance indicator, idiosyncratic risk. however, in a market displaying low turbulence, the high diversification-high emphasis pattern may be preferred because of lower firm risk. when market turbulence is high, simultaneously increasing market diversification and emphasis will more strongly raise firm idiosyncratic risk. one noticeable fact is that irrespective of whether a firm is in high or low turbulence conditions, choosing a diversification strategy always decreases firm risk when market emphasis is low.

however, the impact of this effect however is higher when turbulence is greater. this research thus provides a unique and meaningful guideline for the corporate valuation approach from the angle of analyzing the firm’s business segment scope and emphasis in the context of the environment. the idea about how many product markets a firm should enter is always one of the primary decisions that contain significant trade-offs. a matrix with dimensions of diversification and emphasis can be explicitly studied during the strategy formulation. this research extends this horizon by adding the interplay between a set of fundamental firm decision areas, diversification and emphasis and the external conditions facing a firm (turbulence). /10.1108/ejm-09-2016-0510 you can join in the discussion by joining the community or logging in can also find out more about emerald engage.

product diversification is a strategy employed by a company to increase profitabilityprofitability ratiosprofitability ratios are financial metrics used by analysts and investors to measure and evaluate the ability of a company to generate income (profit) relative to revenue, balance sheet assets, operating costs, and shareholders’ equity during a specific period of time. diversification can occur at the business level or at the corporate levelcorporate structurecorporate structure refers to the organization of different departments or business units within a company. business-level product diversification – expanding into a new segment of an industry that the company is already operating in. for example, when a computer company that primarily produces desktop computers starts manufacturing laptops, it is pursuing a concentric diversification strategy. for example, a notebook manufacturer that enters the pen market is pursuing a horizontal diversification strategy. for example, if a computer company decides to produce notebooks, the company is pursuing a conglomerate diversification strategy.

conglomerate diversification requires the company to enter a new market and sell products or services to a new consumer base. additionally, the probability of failure is much greater in a conglomerate diversification strategy. therefore, companies should only pursue a diversification strategy when their current market demonstrates slow or stagnant future opportunities for growth. general electric commonly comes into discussions when talking about successful diversification stories. walt disney company successfully diversified from its core animation business to theme parks, cruise lines, resorts, tv broadcasting, live entertainment, and more. cfi’s mission is to empower anyone to become a great financial analyst through our financial modeling & valuation analyst programfmva® certificationjoin 350,600+ students who work for companies like amazon, j.p. morgan, and ferrari .

market diversification is an important strategic option firms use to expand to multiple domains that differ product diversification is a strategy employed by a company to increase profitability and diversification is one of the four main growth strategies illustrated by igor ansoff’s product/market matrix:. diversification is a corporate strategy to enter into a new products or product lines , new services or new markets,, product diversification, product diversification, market diversification examples, types of product diversification, product diversification example. product diversification is the practice of expanding the original market for a product. this strategy is used to increase the sales associated with an existing product line, which is especially useful for a business that has been experiencing stagnant or declining sales. market diversification means extending your business offering to new market segments not previously targeted. product diversification means adding new products or services to expand the business offering within existing markets. both are effective growth strategies, but they also bring some risk.

adding new product lines, or entering a new market is one way to reignite growth. this strategy is known as market a product diversification strategy considers existing products for new pricing or expands new products into markets to their respective markets than do less diversified firms. this view is contrasted with the traditional market power theory that,

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