a product line is a group of products that a company creates under a single brand. perhaps their physical attributes, prices, quality, or type of customers are the same. a company can have more than one product line. the number of product lines it has reflects its resources, i.e., how powerful it is. marketing executives believe that product lines give companies a competitive advantage. “a product line is a group of related products produced by one manufacturer. for example, products that are intended to be used for similar purposes or to be sold in similar types of shops.” product lines are often part of a marketing strategy.
for example, a company that has a product line in grooming and hair care might add a new line in personal care. customers who already know the brand will be more willing to buy from their new line. in most companies, the product line manager supervises a product line. in other words, which products to get rid of and which ones to add to the range. it may add more items to the line. procter & gamble (p&g) is a good example of a company with several product lines. it also has product lines in personal health care, grooming, oral care, and skin and personal care.
a group of related products constitutes a product line, and the combination of different product lines makes the product mix, which is owned by the parent brand. according to philip kotler, a product line can be defined as “a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.” closely related products. in any product line, the products are closely related. every product category target the same customer group. according to the forbes magazine, the pepsico. if a company wants to track the sales of products in each product line or the whole product mix, it is crucial to use the tools to make the process more efficient. the following types of product line decisions are related to the product line strategies that are planned activities of adding and deleting a particular product from the line.
line filling decisions means adding new products to the same product range to use excess capacity, increase customer base, extra profit, and keep competitors away. line pruning decision means to reduce the depth of a product line by removing unprofitable products from the existing lines. following are some of the most popular product lines of pepsico. sometimes people confused between product line and product mix that they are the same. on the contrary, the product mix is the combination of all the product lines and categories a company offers to its customers. that is why product managers are always under pressure to add relevant products to the line. furthermore, adding a new product to the line will have the luxury to share the goodwill, brand name, and customer base of the parent brand.
product line – marketing. product lines are often part of a marketing strategy. companies keep adding more product line decisions. product line decisions are related to the product line strategies that are product line pricing strategies are some of the most popular, particularly with companies looking to cultivate a broad, product line strategies, product line strategies, product mix example, product line vs product mix, product line depth. for example, a cosmetic company that\’s already selling a high-priced product line of makeup (that might include foundation, eyeliner, mascara, and lipstick) under one of its well-known brands might launch a product line under the same brand name but at a lower price point.
a product line is a system that contains products or services that complement one another. managing a product line is discuss strategies for adjusting products in response to changes in consumer taste and the marketplace if we take p&g, for example, the breadth of the major product lines would consists of hair as part of its product line strategy, a business may decide to add additional products to a for example, if a zero-waste products store has a product line of reusable containers for, product line of nestle, types of product line, product line length, difference between product line and product mix, product line pricing example, product line example in india, product line analysis, product item
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