product leadership can describe several management-level roles with responsibility for the success of the company’s products. instead, the term describes people in positions of leadership—directors, vice presidents, etc.—who manage the product team and help the company identify opportunities to achieve product-market fit. product leadership roles can take many different titles and will vary according to the company’s size, industry, as well as where the organization places its product responsibilities. some companies, for example, place the product function under engineering. in those cases, the vice president of engineering might be the company’s product leader. for organizations with a dedicated product department, the product leadership position might belong to someone with a title such as: one way to think about product leaders is they handle the organizational details, which allows the company’s product managers to focus on building outstanding products.
for example, people in product leadership roles take on such high-level strategic initiatives as: product leadership is a wide-ranging profession, and responsibilities can differ from one company to another. a leader is only as good as their team. in addition to building a team of all-star product management professionals, product leaders need to think about how the individuals on the team will work together most effectively. the product development organization is at the heart of a business, and as such, they are well-suited to be the glue that holds the organization together. therefore, product leaders work tirelessly to keep customers at the core of product decisions and top-of-mind for their product teams. product teams have a great deal of influence over whether a business succeeds or not. as a result, product leaders find ways to empower their teams to learn new things every single day.
on the flip side, someone with a product leadership role (like vp product or cpo) needs to deliver on these responsibilities in order to be effective. however, it’s the responsibility of the product leader(s) to make sure that the product direction is clear to everyone and internally consistent. product leadership owns and drives the definition of product-related okrs, prioritizing the (business and customer) outcomes to be achieved in the goal-setting period. the direction of the product needs to be communicated consistently and frequently to ensure that the whole company is aligned on where the product is evolving, and this communication needs to be tailored to the respective audience.
it is important for product leaders to spend sufficient time providing context about the product and its direction, explaining the processes and tools, and outlining the organizational context and the culture of the team. the last area of responsibility is setting up the organizational structure and processes across the different teams involved in product development. all of these questions need to be answered by product leadership, and the answers may change over time (especially as the company grows). in summary, anyone in an organization who owns the overall product direction, builds the product development team, and establishes the product organization and processes is part of product leadership, and anyone in product leadership needs to ensure that they cover all of these areas of responsibility.
note: product leadership does not refer to product managers using their leadership skills to drive successful products. this item:product leadership: how top product managers launch awesome products and build successful teams once the product direction is set and evangelized at the level of vision, strategy, goals, and principles,, product leadership book, product leadership book, product leadership examples, product leadership pdf, product leadership amazon. in today\u2019s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. google books
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