professor and director, nsf‐sponsored engineering research center for reconfigurable manufacturing systems, the university of michigan, ann arbor, usa professor and director, nsf‐sponsored engineering research center for reconfigurable manufacturing systems, the university of michigan, ann arbor, usa companies recognize three drivers that motivate new product ideas: (1) technology‐driven products; (2) customer‐driven products; and (3) competition‐driven products. identifying consumer’s needs and translating those needs into new products is usually done by implementing a three‐step process: (1) market research; (2) interpret; and (3) translate.
developing “globalized” products is a cornerstone of the global manufacturing paradigm. product development starts with the invention of a new product concept, followed by market analysis, product design process, and eventually preparing manufacturing plans. product innovation is important to the success for established and start‐up companies alike.
whether you want to produce and market your invention yourself or license it to another company, the only way to make money from your invention and to guarantee that no one will steal your idea is to file a patent with the u.s. patent and trademark office. write down everything you can think of that relates to your invention, from what it is and how it works to how you’ll make and market it. you will need to research your idea from a legal and business standpoint. if you find any sort of artwork or design related to your idea, you cannot patent it — regardless of whether a prior patent has been filed. this will demonstrate the design of your invention when you present it to potential lenders and licensees.
if you patent your idea before you work out these kinks, it will be too late to include them in the patent and you will risk losing the patent rights of the new design to someone else. now that you have all of the kinks worked out of your design, it’s finally time to file a patent. if you do not have a strong patent written by a patent attorney or agent, you will be pulling your hair out later when a competitor finds a loophole that allows them to copy your idea. if your invention is electronic, find a patent professional who is also an electrical engineer. now is a good time to decide if you will manufacture and sell the product yourself, or license it for sale through another company. it’s also important to remember that from the time you conceive your idea to when you see your product on the shelf can be a very long process.
product development starts with the invention of a new product concept, followed by market analysis, product design process, and eventually preparing manufacturing plans. competing products already on the market must be analyzed in terms of differentiation and cost. in this paper, we address the product-family design problem of a firm in a market in which customers products. prezi present prezi video prezi design. support. learn prezi support prezi classic support hire an, product invention strategy example, product invention strategy example, backward invention strategy, product adaptation strategy, dual adaptation strategy. product invention means creating an entirely new product for the target market, as p&g did by designing a diaper for emerging markets that cost the same as a single egg. such a price would make the diaper affordable in emerging-market countries.
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