product elimination in marketing

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the process of withdrawal or removal or deletion of the product from the product line is known as product elimination. the decision to eliminate the product from the product line must be taken only after careful analysis of related factors. 1. declining sales: when the sales of the product are continuously following and there is no scope of any improvement over the manufacturer may decide to eliminate the product. 2. declining profits: if there is continuous field in the profits of the product without any scope of increase the manufacturer may decide to eliminate the product. 4. life cycle of the product: once the product reaches the declining stage of life cycle, where the sales as well as profits will fall. 5. managerial time: if the product requires greater percentage of managerial time as compared to other products due to which the profitability of the other products is adversely affected the manufacturer may like to stop the production of such a product.

7. substitute product: emergence of superior substitute product other necessities modification or elimination of the product. 8. promotional budget: if there is consistent me to increase the promotional budget to maintain the sales of the product of the manufacturer may be required to eliminate a product. such a committee decides the procedure to be followed for elimination after considering the objective of elimination. collection of product data: the data is collected regarding the product who is the sales and profits are falling or the stock is getting piled up. the data relates to sale cost price of past many years.2. rating: the results of data are then studied by the product elimination committee. formation of policies and plans: the committee make plans and policies regarding the elimination.

marketing dictionary. product elimination. the decision to drop a product (for example, in the decline stage of its life industrial marketing management a systematized model for the implementation of the product elimination decision firstly, ones that relate to the products overall performance in the market place, e.g. poor sales performance, poor profit., product elimination process, product elimination process, product elimination decisions, product elimination ppt, product elimination point. product elimination is the decision to drop a product from the portfolio based on its poor market performance. product elimination can also mean that only product under an umbrella brand needs to be stopped and not the entire portfolio.

the process of withdrawal or removal or deletion of the product from the product line is known as the process used to withdraw a product from a market in an orderly fashion so that it does not disrupt the sale of other harvesting strategy is a strong elimination choice when: the product is in a stable or declining market., product simplification examples, reasons for product elimination, product modification, product diversification, importance of product elimination, product deletion, product life cycle, new product strategy

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