product differentiation is a process used by businesses to distinguish a product or service from other similar ones available in the market. in this article, we will provide an overview of product differentiation and answer several common questions about this process. product differentiation helps your organization answer this question and focus on the unique value a product brings to its users. if no effort is put into a differentiation strategy, products risk blending in with a sea of competitors and never getting the market hold they need to keep going. we usually think first of marketing because it’s marketing who focuses on product positioning and is often the first touchpoint for a customer or prospect. is the product reliable or prone to outages?
horizontal differentiation refers to any type of differentiation that is not associated with the product’s quality or price point. in contrast to horizontal differentiation, vertically differentiated products are extremely dependent on price. also called “simple differentiation,” mixed differentiation refers to differentiation based on a combination of factors. now that we’ve looked at the categories of product differentiation, let’s look at the specific factors that can differentiate products. here’s a few examples of ways companies can differentiate their products from others in the market. and it’s worth noting that there is no right way to approach product differentiation.
that is why standing out from the competition has become imperative for businesses with a long-term vision. there are two ways a business can set themselves apart from the other players in the market: through cost leadership or through product differentiation. product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market, to make it more appealing to the target audience. this may also be referred to pinpointing a unique selling proposition of the product to make it stand out from the crowd. this has made it very important for businesses to make their customers understand what different they have to offer. it’s not how the brand sees its product, it is how the customer recognises the product. a person doesn’t need to travel to places to witness examples of product differentiation.
besides being an imperative for survival in the competitive market, product differentiation has the following advantages: did we miss something? tell us what you think about our article on product differentiation in the comments section. a startup consultant, dreamer, traveller, and philomath. feedough is the one-stop resource for everything related to startups. we are currently ranked as the 15th best startup website in the world and are paving our way to the top. however, our research is meant to aid your own, and we are not acting as licensed professionals. the site may also contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.
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