product adaptation strategy

an adaptation strategy is particularly important for companies that export their products because it ensures that the product meets local cultural and regulatory requirements. adaptation is also important for companies that want to introduce new products but do not have the funds or resources to develop completely new items. the need for product adaptation in a foreign market is majorly related to customer needs. by comparing the features that customers consider important with your current product specification, you can identify gaps and opportunities to improve the product’s appeal. adapting products for export can be an important strategy for expanding your business.

it gives you the opportunity to increase revenue by entering new markets for your existing products. export organizations, such as usa trade online, or local distributors can provide you with research information to plan your adaptation. product adaptation is also an important strategy for dealing with competitive threats. by analyzing competitors’ product specifications, you can identify aspects of your own products for improvement. to set priorities for product adaptation, you must balance customer and market needs with the cost of development and the likely return on your investment, reports welp magazine.

some businesses choose a standardization model, in which the business appeals to universal needs, wants or goals in its marketing. an alternative, the adaptation marketing strategy, forgoes universality in favor of tailoring marketing to appeal to the cultural or demographic particulars of customers in the new market. a business may change a brand name in a foreign language-heavy new market where the name corresponds to an unflattering or brand-damaging word or idiomatic usage in the foreign language. businesses can reposition a brand in a bid to convince those in a different market or market segment of the brand’s relevance to their lives. in these cases, a business can opt to alter or even develop products to incorporate specific needs or cultural practices.

a business that caters to a particular immigrant group might provide packaging that features that population’s native language or develop a product that closely mimics a difficult to import item in common use in that group’s home country. in some cases, a business can find it more productive to create a new brand or acquire an existing brand instead of revamping the existing marketing. acquiring a brand also gives a business the chance to leverage the experience of that brand’s management staff. repositioning can result in substantial short- or long-term loss of market share if the strategy drives off existing customers without replacing them with new customers. a business should weigh the financial costs against the probability of success before embarking on an adaptation marketing strategy.

product adaptation strategy. product adaptation is the process of modifying an existing product so it is suitable for if you decide on the adaptation strategy, you will use different strategies in foreign markets that satisfy the unique definition. adaptation strategies involve changing the price, promotion and packaging of a product, or even the product, product adaptation strategy example, product adaptation strategy example, dual adaptation strategy, elements of product adaptation strategy, types of product adaptation. product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made. this can be an important part of a company\’s strategy for selling in a foreign country. adaptation strategy involves identifying cultural and regulatory differences among markets that are targeted by the business, and making changes to the product and its products to suit the new needs.

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