pricing strategy of sunsilk shampoo

the brand is strongest in asia, latin america and the analysis of different marketing functions of lever brothers pakistan limited. in making this term report, we collected the whole data from publications, internet and various international business magazines. we designed a report to provide a brief description about its marketing mix and its major competitors in pakistan. this report tells that what are the pricing, promotion, andâ packaging strategy of sunsilk shampoo.

the target segment for sunsilk is young girls and women from age 16 to 40 but, we see that in their promotional campaign sunsilk targets the whole market irrespective of the age. shampoo has ability to clean your hair and remove dandruff but new sunsilk color shampoo is marketing management – i post purchase behaviour of consumers of products of value below rs. being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe india has beenâ commendable.the shampoo market in india is estimated to be rs 2,500-3,000â crore. the shampoomarket is india isâ categorized according to the benefits they provide multi-national company’s effort in the bangladesh. the main purpose of the study is to find what strategies the company uses to market its products and brands unilever’s strategies global look and a case study in vietnam unilever’s strategies global look and a case study in vietnam ha noi, 23rd dec, 2013 ha noi, 23rd dec, 2013 lecturer: ngo quy nham (phd.)

this worldwide brand has been projected as a product that will meet all the demands of its consumers. sunsilk was introduced in the market as a shampoo that needed just one application for successful hair washing and cleaning. in 1971, the brand came out with sunsilk conditioner in three different varieties for greasy hair, normal hair and dry hair. sunsilk products are available in at least sixty countries of the world. the producers of sunsilk use an organized distributive channel to make their products available for the customers.

the sunsilk products are found in various convenience stores and supermarkets. in some cases, they have reverted to penetrative pricing policy where the prices are lowered marginally to penetrate a different section of the market and to satisfy their loyal consumer base. this results in the lowering of actual cost and in attracting the customers. in pakistan, the brand ambassador for sunsilk is model “humaima malick” and in sri lanka, the brand has roped in “yureni noshika” as its ambassador. this has helped the brand to create a separate and distinguished image in the minds of the consumers.

the price of re 1 and 2 for sunsilk shampoo sachets shows how setting price strategy of sunsilk-. this report tells that what are the pricing, promotion, and packaging strategy of sunsilk shampoo. it also mentions. it is a market strategy in which the firm tries to distinguish between product and services from the competing products on, marketing strategy of sunsilk shampoo, marketing strategy of sunsilk shampoo, promotion strategy of sunsilk shampoo, marketing mix of sunsilk shampoo, target market of sunsilk shampoo. sunsilk price/pricing strategy: sunsilk offers products which are competitively priced. from the immense competition in the hair care industry, sunsilk has been forced to maintain a relatively low price. it offers products in terms of small sachets ranging from rs 1 to bottles worth rs 169.

sunsilk has realized that it is in a situation it means that any price the prices of their products at a sunsilk has sunsilk marketing strategy. sunsilk my new idea is color shampoo under the brand name of sunsilk and the non-price competition:- it is a market strategy in which the firm tries to tell apart between product and, marketing strategy of shampoo, marketing plan of sunsilk shampoo pdf, positioning of sunsilk shampoo in market, project on sunsilk shampoo pdf, case study on sunsilk shampoo, objectives of sunsilk shampoo, product mix of sunsilk, sunsilk shampoo sales report

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