pricing strategies in marketing ppt

slideteam has published a new blog titled “top 20 research and innovation ppt templates to get a competitive edge”. slideteam has published a new blog titled “top 20 research and innovation ppt templates to get a competitive edge”. if you need to create a professional powerpoint presentation to showcase your business pricing strategies when selling a product or service, then download our content ready pricing strategy powerpoint presentation slides. this readymade pricing planning powerpoint presentation covers a slide on selecting the pricing strategies, determining demand, estimating costs, analysing, competitors cost, prices, and offers, selecting a pricing method, pricing strategy rationale, and pricing tables. modify the fonts, color and slide background as per your requirements. slide 1: this slide introduces pricing strategy with apt imagery.

slide 9: this slide is titled selecting a pricing method to proceed forward. slide 16: this is a coffee break slide to halt. slide 21: this slide is titled additional slides to proceed forward. slide 23: this slide presents our team with name, designation and image box. slide 27: this is our goal slide. slide 31: this is a puzzle slide. slide 32: this slide shows a bulb or idea to show innovative aspect etc.

1 chapter 11 pricing strategies { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5862610/19/images/1/chapter+11+pricing+strategies.jpg”, “name”: “chapter 11 pricing strategies”, “description”: “chapter 11 pricing strategies”, “width”: “800” } 2 new product pricing strategiesmarket skimming setting a high price for a new product to “skim” maximum revenues from the target market. market penetration setting a low price for a new product in order to “penetrate” the market quickly and deeply. setting a low price for a new product in order to penetrate the market quickly and deeply. by-product pricing low-value by-products to get rid of them and make the main product’s price more competitive. pricing low-value by-products to get rid of them and make the main product’s price more competitive.

“, “width”: “800” } 7 psychological pricingconsiders the psychology of prices and not simply the economics. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5862610/19/images/8/reference+price+any+price+that+a+consumer+uses+as+a+basis+for+comparison+in+judging+another+price..jpg”, “name”: “reference price any price that a consumer uses as a basis for comparison in judging another price. “, “width”: “800” } 11 reactions to price changesbeing replaced by newer models negative perceptions of price cuts are seen by buyers as: current models are not selling well company is in financial trouble quality has been reduced price comes down further { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5862610/19/images/11/reactions+to+price+changes.jpg”, “name”: “reactions to price changes”, “description”: “being replaced by newer models. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5862610/19/images/12/positive+perceptions+of+price+cuts+are+seen+by+buyers+as%3a.jpg”, “name”: “positive perceptions of price cuts are seen by buyers as:”, “description”: “1). “, “width”: “800” } 13 net take away describe the major strategies for pricingdefine pricing for optional, captive, bundled and by product explain the impact of psychological pricing discuss how companies adjust their prices to take into account different types of customers and situations discuss the key issues related to initiating and responding to price changes { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5862610/19/images/13/net+take+away+describe+the+major+strategies+for+pricing.jpg”, “name”: “net take away describe the major strategies for pricing”, “description”: “define pricing for optional, captive, bundled and by product.

market skimming pricing • high price low volume • skim the profit from the market • suitable for pricing strategies penetration pricing: price is set artificially low to gain market share quickly. this marketing pricing strategies. prof. bauer-ramazani. overview. definition of price; factors that influence the pricing, .

pricing objectives. survival; profit; return on investment (roi); market share; cash flow; status quo; product quality. identify factors that affect price strategy. explain the marketing objectives related to pricing. describe the components that differential pricing strategies. types: variable pricing; second-market discounting; skimming; periodic discounting,

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