pricing and distribution strategies ppt

lo 12.2 briefly describe each of the four stages of the product life cycle and their marketing implications. the marketing conception of a product includes decisions about package design, brand name, trademarks, warranties, product image, new product development, and customer service. is the customer a business or a consumer consumer goods and services can be classified as convenience products, shopping products, and specialty products. lecture enhancer: discuss the pros and cons of marketing products versus services. the tangible parts of a company’s offerings. class activity: ask students their ideas for marketing the intangible services of a company that cleans hotels. product mix: the assortment of product lines and individual goods and services that a firm offers to consumers and business users. class activity: ask students for examples of products in each stage of the product life cycle. “, “width”: “800” } 13 marketing strategy implications of the product life cyclemarketer’s objective is to extend the life cycle as long as product is profitable. lecture enhancer: what are some other possible factors that have increased the efficiency of new-product development”, “width”: “800” } 14 stages in new-product developmentexpensive, time-consuming, and risky. introduction of a new product supported by a complete marketing campaign to a selected city or tv coverage area to examine both consumer responses to the new offering and the marketing effort used to support it. introduction of a new product supported by a complete marketing campaign to a selected city or tv coverage area to examine both consumer responses to the new offering and the marketing effort used to support it. used to identify a firm’s products and show how they differ from the products of competitors. family branding is the use of a brand across different products. family branding is the use of a brand across different products. in brand insistence, the consumer will seek out a preferred brand and accept no substitute for it (the ultimate degree of brand loyalty).

large companies have typically assigned the task of managing a brand’s marketing strategies to a brand manager or product manager. large companies have typically assigned the task of managing a brand’s marketing strategies to a brand manager or product manager. marketing channels are made up of retailers and wholesalers that move the product through the channel to the customer. marketing channels are made up of retailers and wholesalers that move the product through the channel to the customer. lecture enhancer: choose one marketing channel and share examples of products that might be moved by a marketing intermediary in this channel. wholesaling is a crucial part of the distribution channel for many products, especially consumer goods and business supplies. retailers are the final link to the customer– they sell the goods and services. “, “width”: “800” } 32 test your knowledge retailers differ from wholesalers in that they:a. take ownership of the goods. the types of retail stores range. store atmospherics are the physical characteristics of a store and its amenities. store atmospherics are the physical characteristics of a store and its amenities. “, “width”: “800” } 39 selecting distribution intensityintensive distribution involves a firm’s products in nearly every available outlet, and requires the cooperation of many intermediaries. in selective distribution, the manufacturer selects a limited number of retailers to distribute its product lines. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/5302858/17/images/40/logistics+and+physical+distribution.jpg”, “name”: “logistics and physical distribution”, “description”: “supply chain: the complete sequence of suppliers that help to create a good or service and deliver it to business users and final consumers. customer service is a vital component of both product and distribution strategies. objectives be able to define product and know the major classifications of products and services.

by : ajay kumar yadav.  the price of products have to attract consumers attention . what is powerpoint presentation slides. : presenting distribution channel management pricing strategies ppt slide. this is a producers of supplies and accessory equipment place a greater emphasis on competitive pricing strategies. each group, pricing and distribution strategies pdf, pricing and distribution strategies pdf, pricing and distribution strategy, distribution strategy ppt, pricing strategy.

what are the key factors in physical distribution? what are examples of pricing strategies? © 2009 south-western, a also a greater emphasis on competitive pricing strategies. marketing strategy implications. product lines and product mix. different prices are paid by the wholesaler, retailer and consumers based on channel strategy and price strategy., distribution strategy pdf, pricing strategy example, distribution channel strategy, how distribution channels influence the pricing decision, plan for setting price and a distribution model, product, price promotion and distribution strategies, distribution ppt, types of pricing strategies

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