when you understand the different products or features your customers need to achieve their goals, and then you bundle them together, you set yourself and your customer up to win. price bundling is a great strategy to use when you have a suite of products or services to offer, or when you want to increase the value of low-volume items. this type of price bundling is simplest to accomplish, because the creation of a bundle is entirely controlled by you. price bundling helps you overcome the difficulty of getting potential customers to make a purchase of specific products or services.
when you offer a bundle of normally separated products or features that, together, your customers need to accomplish their goals, you make the purchase decision easier. you don’t want to decrease the value of a more popular product or feature by connecting it with one that your customers don’t actually need. a solid bundle price strategy is predicated on how much value you’re adding for the customer, for the specific products or features, and for your business. market-based pricing strategies are very common among most business, but are they the best way to price your products?
competitive bundling is an excellent way for you to push more product, stand out from the crowd, and connect with your audience in an intriguing way. price is often the most important differentiator for consumers, and when they can get a bundle price on products they love, they will feel like they’ve gotten the best deal possible. however, bundles are especially important to amazon’s strategy, and the online marketplace makes great use of bundles (which you can learn about in our guide to selling on amazon). the key to this bundle is that it is a great deal for consumers.
in the screenshot below of a listing of a macbook computer you can see that amazon suggests a pink laptop protector and case as an additional item. alpkit solved this problem with a smart bundle that includes much of the gear you would need for a trail race. if you see that the most popular products in the market could combine well together, you could create a “sale” bundle of these high-ticket items and sell it at a slightly higher price than you could if you discounted each product individually. bundle pricing is an awesome way to get creative with your assortment and delight consumers in unexpected ways.
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