customers flood to your website. but to really have a successful product launch, you need to build a successful pre-launch marketing campaign. the best way to start collecting emails before you launch is to create a coming soon page. it allows you to easily create beautiful landing pages in minutes using a visual drag and drop editor. unless you have over a year before your product launch, you’re likely going to have to ignore seo. you want to share this content where your target customers are hanging out already. great places for this are forums related to your product like facebook groups, relevant subreddits, and forums.
in fact, some popups can convert up to 40% of website visitors into subscribers and leads. while you don’t have to have this many forms, the whole point of creating guides like these are to collect emails. a guest post on a high traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long term. you don’t have to share every single move you make, but do share the ups and downs that you face along your journey in building the product and getting it ready for launch. whenever you have something meaningful to share, such as the completion of a new feature, share how it’s going on twitter. share as much of your journey as you can. now you have everything you need to create a successful pre-launch marketing campaign. typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.
marketing is never done: you always need to be on top of things, try new tactics, find new partners, etc., if you want your sales to keep growing. many of those also come with a nice countdown timer for you to add to your landing page. whenever you can, use your logo as a watermark to brand your video and visual content. radix is a domain registry allowing you to find and register catchy domains that will make launching a new brand easier: whether you already have an email list you are going to use to launch your project or you are still building it up (using the lead generation landing page above), this step is essential.
here’s an example of a pipeline blueprint you can set up from inside your kajabi dashboard: this is one of those tasks that is actually never done, but if you start earlier, prior to even launching the project, you will have many engaged influencers by the time you launch. you may not be ready to create all of your content just yet, but this is a good time to plan things out. you can quickly schedule seasonal content marketing campaigns there and use content briefs to store your specific ideas and details to act upon them when you are ready: your content briefs can be as detailed or as brief as you want them to be. or, you can set up a custom sales funnel or a personalized deal to those site visitors who previously read your article.
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