while there’s plenty to be disgusted about in politics, there is also a lot to learn about marketing and sales for painting contractors. he knows that once he collects the contact information of a voter, donor, or volunteer, that he must communicate with them in a calendared and consistent fashion. the two-step solution to this problem it to do what a well-ran, local political campaigns does, because a painting business is very similar to a local political campaign in size and budgeting. it puzzles me when owners throw away the unique, competitive advantage of personal connection that is distinct to a small business in a misguided effort to create a faceless, impersonal corporate brand.
it may be aggravating to a handful of political junkies, but there is a well-researched reason effective campaigners do this: voters do not listen and when they listen they do not remember, unless they are told the same things again and again over a compressed period of time. in the same manner, i teach owners to build a network of referral sources and to maintain them diligently through programs, newsletters, and personal communication. while the world of politics may seem an unlikely place to find a model for marketing your painting business, rest assured these campaign strategies and tactics translate into wealth in any industry. they’ve worked for hundreds of appc members and allowed me to build and sell my own $1,000,000.00 painting business for over $440,000 in five short years. i realized the real money in this business is in the marketing of the services – not the doing of the services.” the academy of professional painting contractors focuses exclusively on helping its members increase their profitability in the residential and commercial repaint markets.
a business cannot function without marketing, and a professional painting business is no exception. are you looking to reach more painting customers for your business? while these staples of the painting business are still very important, they are not the only way to grow your customer base. here are ten game-changing tools for you to attract more customers to your painting business. it is necessary for you to try and see your company through the eyes of the consumers.
if you are creating a website, think carefully about the things you would look for on a professional painting service’s website. putting thought and care into each step of your marketing strategy is important because it doesn’t matter how great of a painting job your company can do if no one is convinced to hire you. think about the types of advertisements that annoy you and be sure not to use any of those. are all great ways to annoy a potential customer base. no matter what aspect of marketing your painting business you are working on, remember to present your company in a professional and endearing way. since 2006, tapemanblue has been a leading supplier of blue painter’s tape, transfer tape, and surface protection films.
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