and since people are willing to stand in line in the hot sun just for a cone, ice cream stands are often starving for extra staff to serve guests on the hottest days of the year. with that in mind, which restaurant marketing strategies can help these ice cream stands to scoop the competition? susan soorenko, owner of moorenko’s ice cream in silver spring, maryland says that custom, unique flavors are one of the keys to her success. “one of our constant favorites is honey lavender, which is honey ice cream made with fresh french lavender.
in puerto rico, there’s an ice cream shop called heladeria lares that specializes in unique and exotic ice cream flavors. purple potato (featured above), spaghetti & cheese, cod fish and garlic-flavored ice cream are all on the menu. mora iced creamery doesn’t show ice cream at all in their store. each flavor of ice cream is stored individually in their own stainless steel containers so that the flavors don’t mix and the temperatures are ideal for each individual flavor. here are a few ideas:
children love sweets, and a trip to the ice cream store is a tradition for many families. but customers have to know about your shop and your products to bring you business, and they are much more likely to patronize your shop if they know you make top-notch ice cream. catering is one of the best ways to get potential customers to taste your products while also getting paid. if customers like your ice cream and know that you’re local, they’re more likely to check out your shop. summer festivals are ideal places to market your ice cream, as hungry festival-goers are eager to try a cold snack.
if they love your ice cream, they’ll remember you as the excellent fair vendor and may patronize your shop. sponsor a family night out and offer a discount to families with kids, or ask a nonprofit to hold a fundraiser at your business. people are attracted to free events, and when they visit your store for one such happening, they’re more likely to remember your shop as a place they want to patronize again. engage with your customers and ask them about flavor suggestions, potential events and other ways to improve the business. a blog is another excellent opportunity; try giving ice cream recipes and serving tips.customers are more likely to frequent your blog if you provide information they can use in their own lives. van thompson is an attorney and writer.
ice cream marketing ideas to treat your customers this summer. increase sales to those who are there. try doubling your sales by upselling each and every customer on another product. create unique ice cream flavors (like vegan). host a contest. jigsaw has worked for one of the most prominent and well known ice cream brands naturals ice cream. we has ice cream marketing strategy. children love sweets, and a trip to the ice cream store is a tradition for many families. buy a 12-pack of irish spring at costco or who shop for natural soap at walmart., ice cream marketing strategy, ice cream marketing strategy, ice cream marketing campaigns, ice cream campaign ideas, creative advertising ideas for ice cream.
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