an important facet of any business plan is the marketing plan. a marketing plan establishes the methods the company will use to accomplish these goals. the executive summary section of a marketing plan consists of a summary of the company’s current status and future plans. the summary includes the company’s name, the product’s name, a product description, a list of the product’s competitive advantages and its target market. a key factor to the success of any marketing plan is identifying the “target market.” for many products, the target market is not limited to the product’s users. the key aspect of this section includes a swot analysis.
the swot analysis determines the strengths and weaknesses of the marketing staff, finds opportunities for profitability and examines potential threats to the plan’s success. the marketing staff can use these objectives to determine the effectiveness of the plan as it goes into effect. the plan should state the objectives in specific language and use measurable data, such as market share, sales volume and return on investment, to determine its success. the marketing strategies section details the methods that the company intends to use to meet their objectives. this section includes the “four p’s” of marketing: product, promotion, price and place. the promotion section lists the methods used to bring the product to the public’s attention. the place section details where and how the product will be distributed.
it covers the background and purpose of the plan, as well details of the marketing objectives. it will help you to write a marketing plan easily. the introduction includes the background as well as the purpose and objectives, as follows: the government of the country, shareholder of sample bank ltd, as part of its proposed housing development program for the country, has directed the bank to approve 100% mortgage financing for public servants. the bank’s five years strategic plan for the period 2001 to 2005 does not include this estimated growth. the bank could face great difficulty in meeting the central bank’s accepted loans-to-deposits ratio of between 75% and 85% if it fails to secure the required funding.
also, it could miss out on a golden opportunity to increase market share in other areas and to make more money. the purpose of this project is to steer the bank on a course that will enable it to secure the required deposits. to attain this, the project focused on the following objectives: to accomplish these objectives, the project, after analyzing the external and internal environments of the bank, identified the marketing strategy and marketing team designed to bring success. have you recently decided to start a new life? buy book on marketing plan introduction example at amazon to learn more about the subject. download a marketing plan sample containing the introduction for free.
the marketing strategy should focus on the timing of the strategy within certain time limits; for example, three months or six check out this free marketing plan introduction example that you can use as a guide to write your own easily and save examples of the target markets for marriott hotel brands’ lodging alternatives are shown in (figure). examples of target, sample marketing plan pdf, sample marketing plan pdf, sample marketing plan for a new product pdf, marketing plan introduction pdf, marketing plan introduction new product.
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