i will also conduct a market survey in near future to know the opinion of the public about my product and develop my product accordingly. i will collect different types of seasonal fruits for my product. but i have to reduce the quantity and increase the price. moreover, most of the people in my survey say that if i can provide them a 100% pure juice price doesn’t matter for them. for my product i need to know the strategies and market sham of the existing competitors in the market like pran, mngolee, shezan, frutika etc. i will also find out the strength and iakness of my competitors, which will help us to make my marketing plan. i will not be able to use the geographic segments as the place is fixed here. i will differentiate my product on the basis of quality, packaging and promotion. later, if my product hits to the breakeven point i will stay in the market.
as i am providing a new product in the market, i ire needed to know the value of my product. i give customers the guarantee of my fruit juice is 100% pure and fresh. the price of my juice is tk 40. i am in the survival condition so my price is very low campaign to the cost. first of all i am analyzing the customer’s demands and ability and willingness to pay. in facebook i will create a group to introduce & sham the information of mango juice. i use it for the promotion of my mango juice because not only my mango juice knows the nsu students but also the whole world. i will offer my consumers to test my juice first and then pay for it if they like it. the selected distributor will supply the juice product to the nsu cafeteria and the consumer will collect the product from nsu cafeteria .there am three types of distribution strategies: i choose the intensive distribution for my product. as i guaranteed that i will serve natural and fresh fruit juice to the customs, i believe that my profit will be enough as my expectation. in the future, he wishes to manage an international organization and to contribute positive social changes.
the paper “ strategic marketing plan used by coca cola to launch minute maid mango fruit juice” is an outstanding example of a case study on marketing. strategic marketing has become a very complex affair where customer has the upper hand to make the organization to attain its objectives. this multinational corporation has set up a research and market intelligence wings to remain competitive and innovative to ensure customer satisfaction and market growth is reached effectively within the expectation of the organization. the company’ s strategy consists of the business approaches and initiatives it undertakes to attract customers’ attention to fulfill their expectations, to withstand competitive pressures and to strengthen its market position. the competitive aim is to impress its customers because the minute maid success is determined by its responsiveness to customer demands. the presence of real mango pulp offers an unmatched consumer experience when the bottle is chilled, shaken and opened for drinking. product life cycleplc is used to map the lifespan of a product consisting of five major steps: product development, product introduction, product growth, product maturity, and decline step.
product development phasethis phase begins when the company finds and develops a new product idea. it involves translating various pieces of information and incorporating them into a new product which then undergoes several changes during development before it is exposed to the target customers via test markets. introduction phasethis includes the product launch with its requirements to getting it to launch in such a way that it will have maximum impact at the moment of sale. the company must spend a lot of money and get only a small portion back as a payoff. in this phase, the distribution arrangements are introduced either by hiring external contractors or outsourcing the entire distribution process. early customers will pay a lot for something new in order to maximize the sinkhole experienced during product development. a pre-set price is used to maximize profits at the early stages of the product in the market.
major purpose of this lecture is to present on marketing plan for mango juice. a marketing plan is a business report on “marketing plan” about “mango juice” (mkt202). md. sumon miah. 1| page “রিরে খাও রিরে রে i will specially provide handmade mango, litchi, pine apple, rose apple juice in summer and, sample marketing plan fruit juice company, market plan of juice business, market plan of juice business, marketing plan of fruit shake pdf, target market for juice.
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