people want what you have — all you need to do is tell them about it and voila! michelle lopez, founder of organic ceo, works with emerging organic food brands to help them develop their message and sell to their market. simply put, she says, the lowest level is completely unaware of the information surrounding organics and cannot hear a thing you say — unless you use entertaining and simple language to grab their attention. if you want to reach the most potential buyers possible, you’ll need to speak in a way that all of them can understand. if you entered the market 10 years ago, your product may have been the only organic option for consumers looking to switch to organic. explain to your consumers what they’ll get with you that they won’t get from your competitors. i would argue that focusing on this complexity is a positive thing.
make sure that you fully understand your points of differentiation, and then you can decide how to share this information with your customers. what was the moment that sparked your founder to create your company in the first place? the rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. their story helps you picture both the problem and the moment that the idea of the brand originally came into existence. user experience stories are a way for you to market your product using the reliable power of your customer’s words. make sure that you include what your customers problem was and what your product did to resolve this. if you’ve got a customer who is an evangelist for your brand, let them tell their story naturally and you’ll get exactly the information worth sharing. the number of organic farms is on the rise — in fact, from 2014 to 2016 the number of certified organic farms has risen by 6.2% nationwide, totaling 14,979 farms…. now you can order direct from our website, without ever talking to a salesperson.
according to a recent webinar by nga (national grocers association), 8 in 10 u.s. families purchase organic products. the growth of organic and natural sales are trending upwards at increasing rates, reaching $29.5 billion for organic and $27.4 billion for natural in 2013. the marketing strategy a retailer uses for selling naturals and organics is extremely important. here are the top five things a retailer can do to successfully implement a sales and marketing strategy for naturals and organics: what natural and organic products are you going to sell? where specifically are you going to put that space? some retailers integrate natural and organic products throughout the store so customers can compare organic products to regular products. other retailers designate a specialty section for naturals and organics to help customers find the specific organic products they need. you can put this section off to the side and treat it as a destination section or you can place it in a high-traffic, visible area. you can display signs that tell your customers how many organic items your store offers or tell them to look for the usda organic seal throughout your store. share why organic products are different and point out the benefits: no growth hormones, no antibiotics, no toxic pesticides, no gmos, environmental responsibility, animal welfare, etc.
think about how you want to advertise your organic and natural products. tell your customers about the naturals and organics in your store and where they can find them. your staff should be well educated on organics and naturals to make your efforts feel authentic to your customers. make sure you utilize your store’s website and social media platforms to market your organic and natural food products. a social media campaign is one of the best ways to reach this growing population. there are many reasons to sell organics and naturals. marketing strategies of naturals and organics are always changing, but the most important thing a store can do is customize their strategy to fit their customer-base. keep your audience in mind and you can’t go wrong. when consumers compare products at grocery stores, many rely on in-store nutrition information and in-store advertising to make their decisions.
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