by establishing these parameters, you can help to flush out what aspect of your dairy business to highlight and where will be the most effective place for you to advertise to capture your target audience. understanding the dairy business and products thoroughly will help you to discern your advertising assets and weaknesses. if the cows used are fed only natural, hormone-free feed, this is something you will want to promote. understanding the product, the business and the process will help to form your overall marketing strategy. once your product and process research has established your niche in the dairy market you can begin to discern where you fit in. for example, if your products are free of any added chemicals or artificial ingredients but theirs are not, this is something you can highlight in your marketing strategy.
discern who exactly you are marketing to and what segment of the market would be most inclined to purchase your dairy products. those interested in what goes into the foods and drinks their children consume and willing and able to pay a little more for your natural and chemical free products are likely a good fit. research the places and outlets that are most likely to connect with your target market. for example, setting up a booth and signage at a local farmers market can help to attract a loyal clientele. use your research to help hone your marketing strategy. since then, she has worked as a reporter for the wilbraham-hampden times, an editor for month9books and evolved publishing, editor and has spent the past seven years in marketing and graphic design.
when marketing a dairy product, the most important aspect of your strategy is determining your competition and audience. over 80 per cent of milk consumption in india is that of liquid milk and over 55 per cent of the revenue of large co-operatives, such as amul and nandini, comes from selling liquid milk. if the owners and operators are third-generation dairy farmers or an extension of a business with deep roots and extensive experience, highlight this in your advertising. in the past year, it has introduced ambient yogurt and milk-based products with six months of shelf life.
value-added, in fact, is the place where the bulk of the innovations and new product launches are taking place. in western markets, dairy companies depend on an ecosystem of large corporate dairy farms and bulk of the procurement is done from a single farm. both sarda and singh have created a farm-to-home model, where all the milk is sourced from a single farm owned by them, processed and delivered at the doorsteps of the consumer. after all, two-thirds of the surplus milk available is still in the unorganized sector. with milk available in surplus and consumption of milk products on the rise, they can not only tap the indian market, but also use india as a base to serve other global markets.
look at how the product is created, whether you produce, milk, butter, cheese or any other dairy product. if the when marketing a dairy product, the most important aspect of your strategy is determining your free essay: calcium junior fiscal year 2012 marketing plan developed by dr. mohammad mujahidul islam nsu id:, marketing plan for dairy milk pdf, milk marketing strategy ppt, milk marketing strategy ppt, marketing strategy for dairy products pdf, milk marketing ideas.
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