marketing mix of sunsilk shampoo

marketing mix of sunsilk analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the sunsilk marketing strategy. sunsilk entered the hair care segment by introducing shampoos but now it has moved on to other products as well like hair conditioners, sprays etc. sunsilk shampoos are available in various skus and the packaging has changed over the time. from the immense competition in the hair care industry, sunsilk has been forced to maintain a relatively low price. the pricing strategy along with the aggressive marketing strategy has enabled sunsilk to retain its position as one of the market leaders in the hair care market globally. moreover, the availability and visibility of sunsilk is quite high as it is present at every grocery shop, retail shops and convenience outlets.

sunsilk has always been a brand which has focused on aggressive marketing and promotion. the tagline for the brand sunsilk is ‘your hair by your side’. sunsilk has proactively been involved in advertising and marketing of its products which has helped the brand achieving its current status. another global brand by unilever, sunsilk caters to the hair care segment. apart from shampoos, sunsilk also offers hair conditioners, which are customized as per the hair texture and need of the customers. browse 4ps analysis of more brands and companies similar to sunsilk marketing mix.

this worldwide brand has been projected as a product that will meet all the demands of its consumers. sunsilk was introduced in the market as a shampoo that needed just one application for successful hair washing and cleaning. in 1971, the brand came out with sunsilk conditioner in three different varieties for greasy hair, normal hair and dry hair. sunsilk products are available in at least sixty countries of the world. the producers of sunsilk use an organized distributive channel to make their products available for the customers.

the sunsilk products are found in various convenience stores and supermarkets. in some cases, they have reverted to penetrative pricing policy where the prices are lowered marginally to penetrate a different section of the market and to satisfy their loyal consumer base. this results in the lowering of actual cost and in attracting the customers. in pakistan, the brand ambassador for sunsilk is model “humaima malick” and in sri lanka, the brand has roped in “yureni noshika” as its ambassador. this has helped the brand to create a separate and distinguished image in the minds of the consumers.

marketing mix of sunsilk analyses the brand/company which covers 4ps (product, price, place, product in the marketing mix of sunsilk. sunsilk includes a wide range of shampoos, styling price – refers to the value that is put for a product. the price of sunsilk shampoo sachets shows, promotion strategy of sunsilk shampoo, promotion strategy of sunsilk shampoo, marketing plan of sunsilk shampoo pdf, quality of sunsilk shampoo, pricing strategy of sunsilk shampoo.

sunsilk color shampoo marketing objectives establish a strong brand image and consumer loyalty. easiest sunsilk shampoos are renowned for the use of advanced technology to treat all your hair problems. these expert there are different types of prices for sunsilk’s different types of shampoos and conditioners. • all, target market of sunsilk shampoo, summary of sunsilk shampoo, marketing mix of dairy products, project on sunsilk shampoo pdf, objectives of sunsilk shampoo, product mix of sunsilk, positioning of sunsilk shampoo in market, conclusion of sunsilk shampoo

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