marketing mix of samsung analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the samsung marketing strategy. samsung invests a lot in research and development to deliver the best products to its customers. the diverse offerings come under the products of samsung marketing mix. but when other competitors launch a smartphone with identical features, samsung lowers the price and easily prevents the reduction of its market share due to the launch of the competitor. samsung has not succeeded in becoming the leader in other product categories. also, samsung is a not a first mover in these product categories and thus it has to defend its position in the market. also read samsung swot analysis, stp & competitors samsung sells directly to the retailers and service dealers.
promotion is a strong pillar in the marketing mix of the company. samsung believes that advertising the best form of promotion to engage potential consumers and position the brand. besides advertising, samsung also uses different promotional tactics to make customers buy the product. this concludes the samsung marketing mix analysis. samsung is a south korean company founded by byung-chull lee in 1938. the company started as a trading company and gradually became a multinational conglomerate through many acquisitions and mergers. the company also inspires to be in the top 10 world’s best workplaces. browse 4ps analysis of more brands and companies similar to samsung marketing mix.
a marketing mix is a business tool which is used in marketing. marketing mix of samsung analyses brand & product offerings too. samsung has a greater benefit when it comes to its products. thus in the marketing mix, the product portfolio has become one of the strongest points for samsung. with its smartphones, samsung has achieved profit improvement & praise from customers all over the world. televisions – leds, lcds. it – laptops, printers, and accessories price is the second concept of the marketing mix strategy. since samsung has different product categories, it also has different pricing strategies too.
samsung uses skimming price scheme for those types of products from which it tries to get the highest value in the beginning before other competitors catch up. in terms of brand, samsung has done a great job. samsung is active through different channels in the market. sales and service dealers must handle key accounts for samsung and to involve in corporate sales. retailers are bound to keep samsung because of being such a branded company. promotion is one of the important segments of a marketing mix. samsung believes advertising is the best way to get engaged with its potential customers. these are the main marketing mix segments samsung is following in the business world. price, product, promotion and place components aim at the target market or consumers who are the final users of the product.
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