market mix ppt

1 marketing mix { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/1/marketing+mix.jpg”, “name”: “marketing mix”, “description”: “marketing mix”, “width”: “800” } 2 marketing mix the marketing mix is probably the most famous marketing term. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/5/marketing+mix+%284+ps%29.jpg”, “name”: “marketing mix (4 ps)”, “description”: “place: the place is where the customer receives the product, service, or program. { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/6/marketing+mix+%284+ps%29.jpg”, “name”: “marketing mix (4 ps)”, “description”: “promotion: includes all forms of communication you use to communicate the benefits of your offering to the target market(s). “, “width”: “800” } 8 elements of the marketing mixsub-elements product product design product positioning product name and branding packaging and labeling breadth and depth of product line level and type of customer service product warranty new product development process product life cycle strategies { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/8/elements+of+the+marketing+mix.jpg”, “name”: “elements of the marketing mix”, “description”: “sub-elements.

new product pricing (skim vs. penetrating pricing)”, “width”: “800” } 10 promotion (marketing & communication)advertising sales force policies direct marketing (mail, catalog) public relations price promotions – for the consumers and the channel trade shows and special events { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/10/promotion+%28marketing+%26+communication%29.jpg”, “name”: “promotion (marketing & communication)”, “description”: “advertising. “, “width”: “800” } 11 place (distrubationchannel) direct vs. indirect channelschannel length channel breadth (exclusive, selective or intensive) franchising policies policies to ensure channel coordination and control marketing programs { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/11/place+%28distrubationchannel%29+direct+vs.+indirect+channels.jpg”, “name”: “place (distrubationchannel) direct vs. indirect channels”, “description”: “channel length. “, “width”: “800” } 16 process processes essentially have inputs, throughputs and outputs (or outcomes) { “@context”: “”, “@type”: “imageobject”, “contenturl”: “/slide/8769258/26/images/16/process+processes+essentially+have+inputs%2c+throughputs+and+outputs+%28or+outcomes%29.jpg”, “name”: “process processes essentially have inputs, throughputs and outputs (or outcomes)”, “description”: “process processes essentially have inputs, throughputs and outputs (or outcomes)”, “width”: “800” } 17 thank you!  marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

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