making a product roadmap

building your first product roadmap is a multi-step process, as you will first need to determine your product vision and strategic goals. when you have a roadmap meeting with your development team and want to know what you’re planning, your presentation needs to focus on what the product’s development will mean to them. when you can clearly articulate the “why” behind your strategic proposal for your product — and do so in a way that the roadmap communicates strategy how the product will contribute to the company’s strategic goals — you are much more likely to have your roadmap resonate with your stakeholders and earn their support to proceed. but remember, a product roadmap is a strategic document, and your strategic objectives in sharing it with your executives will vary wildly from your objectives in showing it to the marketing or development team.

and you want your developers to see a roadmap that clearly explains what you’ll need from them and why their work will matter to the product’s ultimate success. up to this point, you have approached every step in the roadmap creation process from a top-down, strategic point of view. so you want to create your product roadmap — and present it to your various audiences — in such a way that leaves room for the inevitable updates, tweaks, and course-corrections along the way. first, your organization has already determined your product’s… read → a product roadmap is a high-level summary that maps out your product vision and overarching product strategy.

in the next section, we’ve outlined the five steps for creating a product roadmap and the essential elements to include. bear in mind that a key function of your product roadmap is providing guidance. example of product roadmap with initiatives plotted quarterly: step 4. tailor your roadmap to your stakeholder(s). an effective product roadmap will  do more than ‘tell:’ it will also present a simple, realistic visual representation of your vision and how it is tied to company’s goals.

“the primary reason we want the product roadmap to be visible to anyone in the organization is that product roadmaps represent the plan of execution against the company vision and strategy,” says gilley. to external customers, a product roadmap shows that you value their input and care about their needs. propad’s product roadmap for a web application is online for the digital world to see. “it’s given me a new sense of control and perspective over our approach to product management.”  while you can certainly create a physical product roadmap that outlines your product goals and strategy, there are several online tools designed to ease the process. empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change.

building your first product roadmap from scratch in 4 steps determine the “ why” for your product — its strategic reason how to create a product roadmap. define your product strategy. a product strategy is how you make the case for designing a product roadmap use color to categorize tasks by status, or priority use bar fill level, product roadmap template, product roadmap template, product roadmap presentation example, how to create a product roadmap in excel, product roadmap examples.

how to build a product roadmap. step 1: define the strategy. strategy is the “why” of what you will build. step 2: 10 tips for creating an agile product roadmap 1 focus on goals and benefits 2 do the how do you create a product roadmap? vision & strategy prioritize high- level themes (3–12 months) set scope and,

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