marketing mix of louis vuitton analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the louis vuitton marketing strategy. louis vuitton is a premium luxury brand that sells finest products. it makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable. the company registers all its designs and product to avoid imitation. all these cover the products in the marketing mix of louis vuitton. since the target customers of the brand are elite and upper middle class customers, louis vuitton uses premium pricing policy to price its products. louis vuitton marketing strategy comprises of not only its marketing mix, but also segmentation, targeting, positoning, competition and analysis like swot. the company believes in having their own stores.
louis vuitton employs famous musicians, actors and models in their marketing campaigns. louis vuitton is a luxury brand and hence the celebrities make a better emotional connect with the celebrities. in cosmopolitan cities, magazines and billboards work the best for the company. hence, this covers the louis vuitton marketing mix. louis vuitton is one of the oldest and the prominent brand in the fashion industry. louis vuitton offers a perfect blend of handmade as well as machine made fine leather products for the niche segment of the consumers. as a part of conservation of environment and reduction of the greenhouse gases, louis vuitton employed architects and designed the stores that consume the most optimum energy bringing down the energy consumption by 50% between year 1995-2010 ensuring the attractive illumination in the stores. browse 4ps analysis of more brands and companies similar to louis vuitton marketing mix.
the main competitors of this world famous brand are louis vuitton is a brand that deals in the manufacture and sales of specialized products. in order to tackle the market of counterfeit goods the company has paid a lot of effort in the design itself, & therefore it is not easy to imitate its products. the company is of a set and preconceived mindset that allows them to use its own outlets for product distribution. online purchase of louis vuitton products is possible only in the united states. the company is said to have been following a policy of value based pricing strategy.
advertising is the main tool to create awarenessabout the product and keeping with its illusion of exclusivity the company has managed to make ads that are really individual and fashionable. the customers believe that they are also a part of this exclusive group. i am in the process of writing the same. my experience in this cie is something that youcan’t understand, and i beleive that i can say that your article is full of mistakes. “the company is said to have been following a policy of value based pricing strategy”. however, they do sell items in department stores like selfridges and harvey nichols.
marketing mix of louis vuitton analyses the brand/company which covers 4ps ( product, price, place, established in the year 1850, the marketing mix of louis vuitton shows its prominence and brand louis vuitton and gucci: marketing mix. 1322 words (5 pages) essay. 15th jan 2018 marketing reference this. share this:, gucci marketing mix, gucci marketing mix, louis vuitton marketing strategy pdf, louis vuitton strategy analysis, louis vuitton target market.
sells its products through two marketing channels. the first is where it sells directly to its customer 4 price in the marketing mix of louis vuitton louis vuitton pursues the premium from marketing 101 at kaplan louis vuitton has established itself as one of the most high-end brands in the fashion industry. its success and ability to remain in the market is because of its effective marketing mix., louis vuitton brand analysis, louis vuitton advertising, luxury brand strategy of louis vuitton, louis vuitton promotion
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