the concept of line filling can be defined as the business strategy where the firm plans to increase the number of products in the existing product line. in the same example, the other scenario can be that the brand is offering the cosmetic products for young and teenage girls and it comes up with the strategy of line filling by offering the products for the middle-aged women. hence, the brand will work on the strategy of line filling by manufacturing and offering suv’s as well by filling in the market gaps. it is very important for the management of the firm to consider the factors of the product length in the market before finalizing the decision of line filling. the new product that is to be launched in the line filling needs to have the elements of innovation and novelty so that it can attract the interest of the target market and can make the brand successfully thrive in the market.
as to take the step and strategy of line filling, it is very important to have strong financial backing. many of the firms go ahead with the strategy of line filling to successfully survive and thrive amidst the changing market dynamics and economical environment. apart from having the ready financial resources in hand, the firm also requires other resources to be successful with the strategy of line filling. whereas samsung has been following the business strategy of line filling since a very long time and the brand has built a loyal fan base, followers, and customers all over the globe. let’s stay in touch 🙂
with the number of global smartphone users expected to reach 1.75 billion this year (surpassing the 1 billion mark in 2012) (emarketer), one technology company, samsung, has managed to make some pretty large waves in the mobile phone market. since the launch of the first iphone in 2007, apple continues to be more focused in its innovations and maintaining the premium brand tag, whereas a relatively late entrant into the smartphone business, samsung has adopted the line filling strategy and offers a wide range of smartphones – largely considered one of the key reasons for their success. overall, a line filling strategy helps business increase the depth of the product mix, and gain greater market share and more substantial growth.
samsung’s smartphones cover almost all every price bracket and display screen size. the galaxy smartphone, which is the flagship series of samsung, has around 40 smartphone models covering different price brackets for different screen sizes in the us market alone. it has recently launched the galaxy tab3 lite, which is the fourth addition to its galaxy tab 3 line of products.
the concept of line filling can be defined as the business strategy where the firm plans to increase those who adopt this line filling strategy, cover almost all segments of the market, offering a greater product line filling: a business strategy that involves increasing the number of products in an existing examples: maruti suzuki had launched alto in the year 2000 which was a product between two, product line filling vs stretching examples, product line stretching example, product line stretching example, line modernization example, line pruning example.
the product strategy calls for building a product line. example of a long product line – product line decisions a company can expand its product line in two ways: line filling and line stretching. product line filling is the addition of further items to the current line of products that a company is dealing in. eg.maruti marketing dictionary adding more products to an existing product line in order to leave no gaps into which competitors might move. when product lines are increased by moving up or down market to attract new customers, the process is sometimes called line stretching., line featuring example, product line strategies, product line decisions ppt, line extension strategy, example of upward line extension, factors influencing product line decisions, how does filling a product line help the company retain customers, what marketing strategy decisions do marketers have with product lines
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