kfc or kentucky fried chicken is one of the leading fast food chains in the world. the article talks about the 4ps of marketing mix of kfc and the strength of its product, price, place and promotion strategies. kfc adapts its menu internationally to suit regional tastes and there are close to 300 menu items present worldwide, eg: in islamic and middle eastern countries the chicken served by kfc is halal. in india, in order to cater to vegetarian customers, kfc offers veg burgers and veg rice bowls. the target audience of kfc is middle and upper middle class and price their products accordingly. there are different pricing strategies that kfc uses for its products and its variants.
in kfc’s case, customers can buy the main items present in their menu and can then opt for “extras” or “sides” like drinks or desserts which go well with the main item that they purchased. bundle pricing: kfc bundles different products together and offers it to customers at a slightly lower price. kfc provides different combo offers to its customers and also provide an option to its customer to make the combo of their own choice. there are a total of 20,000+ outlets in 150+ countries that kfc has outlets in all the major cities. online channels: kfc provides an option to the customer to order food online through the kfc website and can also order kfc food from leading food ordering apps/websites that kfc has partnered with. it is the strong product portfolio that makes it different from its competitors. kfc has a strong social presence will also allow it to interact and engage with its customers and get better insights about their products and other services.
known to be the biggest rival of microsoft, kfc is rising in leaps and bounds. the marketing mix of kfc discusses the strength of kfc through its 4p’s. a consumer can buy dishes from the basic menu and go for add-ons (optional pricing) and there are combo offers which comprise a mix of items. kfc has variety of options in each category, for e.g. kfc initially opened its outlets in metros and tier i cities, now it has gradually moved to tier ii cities where the buying power is one the rise due to rapid urbanization. by the year 2015, kfc is expected to have 500 outlets in india. kfc does promotional activities by offering add-ons to the existing menu, gift coupons, t-shirts, kids meal etc.
i love writing about the latest in marketing & advertising. i am a serial entrepreneur & i created marketing91 because i wanted my readers to stay ahead in this hectic business world. let’s stay in touch 🙂 i really object to the kfc commercials where the customer accuses the sales person of hitting on his wife. he had no basis for his suspicions, but it is really hard on the victims emotional health, and these commercials really upset me. i hope you will find another way of advertising your product. wanted to try the product as well. however i no longer buy kfc as the product quality is very inconsistent.
kfc corporation, or kfc, founded and also known as kentucky fried chicken, is a chain of fast food restaurants based in kfc’s original product is pressure fried chicken pieces, seasoned with sanders’ recipe of 11 herbs and product in the marketing mix of kfc streetwise: veg snacker, chicken snacker, snack box, rizo rice,, kfc marketing mix 7ps, kfc marketing mix 7ps, kfc marketing strategy, kfc marketing mix pdf, marketing mix of kfc ppt. marketing mix of kfc analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the kfc marketing strategy. as of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc.
generally, kfc enters the market using market skimming. kfc products are priced high and target middle to upper class kfc’s product line includes all chicken based products, burgers such as colonel burger, zinger the marketing mix (4p’s) of kfc are- product: the first and then most important thing that a company need to have is the ‘, mcdonald’s marketing mix, marketing mix of kfc malaysia, kfc pricing strategy, kfc menu
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