the latest release from apple, the iphone x has also seen a warm welcome and apple’s second quarter results are an indication that apple is very far from losing its momentum and charm. the device is a magnificent piece of technology designed to provide an experience so unique and differentiated that the user can submerse himself in it. however, apple has used a premium pricing strategy and sells to its customers in the consumer, small and mid-sized business, education, enterprise and government markets. in case of iphone x while the brand name of apple has been enough to generate very high level of publicity, the phone also attracted publicity and discussions for its exceptional features.
while apple has a great branding strategy and its brand image and equity also provide support to the marketing of its products, the brand has also used a mix several marketing channels for the marketing and promotion of iphone x. the first important factor that apple has used in the marketing of iphone x is differentiation. thus you see quality and technology based differentiation is at the core of the brand’s marketing strategy and the success of this strategy has started reflecting in the sales of iphones. apple has successfully utilized all the available channels of marketing for finding faster growth and establish a formidable presence for its iphone x in the market. apple always uses a multi-pronged strategy for the marketing of its brand and products.
marketing mix of iphone analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the iphone marketing strategy. iphone mostly comes with a new product every year, which supersedes the previous ones. innovative apps in the apple store, are mostly the first movers, copied afterwards by other brands, according to the apple techies and consumers both. this r&d cost and the x-factor, allows the iphone, to charge more as part of its marketing mix pricing strategy. i-stores: these are apple owned stores with highly knowledgeable service people, giving a lot of time and effort to get the tech specifications across to the customers. these stores with highly trained sales people, with advices to offer, create a great experience, which enhances the experience of buying an iphone. company’s website also provides the service of fining nearest locator second hand market: a huge market is present for apple’s iphone second hand mobile sets, for their durability and the status symbol attached to it.
iphone has created a unique position in the market, with its innumerous differentiating factors. its ads never compete with the competitors, but show how the world is changing with each of iphone for its tech savvy customers. thus, with its unique value proposition, iphone, it sets a standard in the product and has no close competitor as of now, reason being a vast loyal customer base. hence this concludes the iphone marketing mix. with mobile phones becoming the most sort after gadget and with advent of ‘internet of things’ and ‘block chain’ technology, the market of smart phones is ever expanding. also, expansion in the eastwards, is another strategic focus of iphone marketers. the marketing mix section covers 4ps and 7ps of more than 800 brands in 2 categories.
apart from that, the brand has used a mix of online and offline channels for the promotion of its brand and products. along with its own website, apple has marketed the iphone x using online advertising. amazon as well as other e-retail channels that sell the iphone x are also being used for the marketing of the brand. marketing mix of iphone analyses the brand/company which covers 4ps (product , price, place, promotion). currently it has iphone x and iphone 8, which was preceded by iphone7, the iphone x is also a marketing experiment. apple splits the traditional audience into two groups: the, .
with iphone 8, apple is selling a new phone: better processor, better camera, new color. with apple’s products (product mix) mac iphone ipad ipod apple watch apple tv digital content the iphone is still going strong and is one of apple’s leading product lines. ipad – while tablets were nothing new when,
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