intensive selective exclusive distribution

some of the important types of distribution in international market are 1. intensive 2. selective and 3. exclusive distribution. intensive distribution aims to provide saturation coverage of the market by using all available outlets. intensive distribution is usually required where customers have a range of acceptable brands to choose from. this alternative involves all the possible outlets that can be used to distribute the product. here, soft drink firms distribute their brands through multiple outlets to ensure their easy availability to the customer. selective distribution involves a producer using a limited number of outlets in a geographical area to sell products.

selective distribution works best when consumers are prepared to “shop around” – in other words – they have a preference for a particular brand or price and will search out the outlets that supply. this alternative is the middle path approach to distribution. this alternative helps focus the selling effort of manufacturing firms on a few outlets rather than dissipating it over countless marginal ones. selective distribution can help the manufacturer gain optimum market coverage and more control but at a lesser cost than intensive distribution. when the firm distributes its brand through just one or two major outlets in the market, who exclusively deal in it and not all competing brands, it is said that the firm is using an exclusive distribution strategy. this is a common form of distribution in products and brands that seek a high prestigious image. the firm also hopes to get the benefit of aggressive selling by such outlets.

this content was accessible as of december 29, 2012, and it was downloaded then by andy schmitz in an effort to preserve the availability of this book. clearly, how your customers want to buy products will have an impact on the channel you select. for example, a yellowfin tuna bound for the sushi market will likely be flown overnight to its destination and handled by few intermediaries. in this case, you might want to contract with an intermediary—perhaps an agent or a distributor who will convince the corporate buyers of those stores to carry your product. for one, an internet sales channel gives companies more control over how their products are sold and at what prices than if they leave the job to another channel partner such as a retailer.

with the exception of sports and other live events, television will move to an “on-demand” model, where you will watch what you want when you want, not when it is broadcast. firms that choose an intensive distributiona strategy of selling a product in as many outlets as possible. exclusive simply means limiting distribution to only one outlet in any area, and can be a strategic decision based on applying the scarcity principle to creating demand. to control the image of their products and the prices at which they are sold, the makers of upscale products often prefer to distribute their products more exclusively. the type of customer you’re selling to will have an impact on the channel you select.

exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor an intensive distribution strategy involves selling a product in as many outlets as possible. selective distribution involves selling a product at select outlets in specific locations. exclusive distribution involves selling a product through one or very few outlets. the supplier is able to main the brand image of the product through imposition of requirements to the distributors., selective distribution, selective distribution, intensive distribution, selective distribution example, exclusive distribution example. an intensive distribution strategy involves selling a product in as many outlets as possible. selective distribution involves selling a product at select outlets in specific locations. exclusive distribution involves selling a product through one or very few outlets.

exclusive distribution is an intense form of selective distribution in which only one distributor is appointed manager should know; intensive distribution, exclusive distribution, and selective distribution. an intensive distribution strategy involves selling a product in as many outlets as possible. selective, intensive distribution example, selective distribution network, exclusive distribution pros and cons, extensive distribution, disadvantages of selective distribution, gucci exclusive distribution, apple selective distribution strategy, inclusive distribution

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