to provide some clarity, intensive distribution is a strategy that companies use to ensure widespread availability of products. you’ll be able to find a can practically everywhere you go, whether it’s the supermarket, gas station, drug store – you name it. however, intensive distribution may not be the perfect strategy for every business. companies would also have to pay attention to the availability of organizational resources and retail locations. however, if a company were to have a different set of goals like maintaining brand image, they’d have to opt for a different marketing strategy (in this case, exclusive strategy would work best). sometimes, a company may have to adopt a mix of strategies to obtain the best results, depending on their goals.
the more ground you cover, the more revenue you’ll be able to generate. for instance, customers are most likely to select the most recognizable product if certain brands aren’t available. this can increase the chances of unexpected sales which wouldn’t have been possible if the product wasn’t widely available. so this is fairly obvious: increasing product awareness can be expensive, especially if a company wants their manufactured product in every store. this is a very important step that can help determine whether the product can bring in extra revenue or not. however, in spite of these disadvantages, it’s safe to say that intensive distribution can be incredibly beneficial for an organization if used appropriately. here’s where marketers will have to conduct thorough research to ensure if this particular marketing strategy is a good fit or not.
intensive distribution mainly means distribution on a large-scale and displaying the product in as many ways and places as possible so that the customer sells in high volume due to large scale distribution. intensive distribution is most commonly used when the product is a very common product in the market and there are many different alternatives available. hence the complete push is towards vast distribution of the product due to which the intensive distribution strategy is used. hence, for this kind of products, the key to success relies on the distribution strategy. any possible outlet where the customer is expected to visit is also an outlet for the distribution of the respective product.
in other terms, an intensive distribution strategy is a plan that places products in many different locations for distribution. a customer seldom has to go out of his or her own way to find her favorite brand of toothpaste because of the intensive distribution that is in place by companies like hul, p&g, colgate and others. for the retailers, the benefit of keeping more brands is because they get the reputation of carrying more items in their display and hence, more customers are bound to visit the retailers. the advantage of applying an intensive distribution strategy is in generating revenue, product awareness and pushing for impulse buying. but overall, you tend to profit when using intensive distribution strategy. let’s stay in touch 🙂 it adds both – costs as well as value to the business.
what is intensive distribution? to provide some clarity, intensive distribution is a strategy that companies use to ensure in other terms, an intensive distribution strategy is a plan that places products in many different intensive distribution: as many outlets as possible. the goal of intensive distribution is to penetrate as much of the market, selective distribution strategy, selective distribution strategy, intensive distribution strategy example, exclusive distribution strategy, intensive distribution strategy works best for. definition: intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. virtually, a customer will be able to find the product everywhere he goes.
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