individual branding is a marketing strategy in which every product a company sells has its own unique brand name. we also use the terms multibranding, individual product branding, and flanker brands with the same meaning as individual branding. a company’s or product’s brand is its ‘image’ and ‘personality.’ one of the most important aspects of a company and its products are its brands. such a branding strategy helps establish a unique brand identity, image and positioning.” individual branding contrasts with umbrella branding. unilever had a range of similar products that used the same family brand ‘axe.’ there was axe shower gels, axe shampoos, axe deodorant (now lynx), and also axe hair stylers.
let’s suppose that a company sold an otc stomach medicine, a chocolate bar, and toothpaste all with the brand name ‘palimbo.’ otc means over the counter, which means you can buy the medication without a doctor’s prescription. the negative publicity was huge. for any product having the brand name ‘palimbo,’ it was like receiving the commercial kiss of death. the company’s chocolate bar and toothpaste, which also had the brand name ‘palimbo,’ would probably suffer a significant loss in sales. companies that sell several unconnected commodities which vary in price and quality tend to go for individual branding.
this triggers the positioning of every product in the market, allowing a firm to position its brands accordingly. thus, to secure a parent brand from the risks and adversities of a crisis, the significance of individual creation was realised. so, to control this issue and derive a profitable solution, the method of individual creation was introduced in the market. individual branding emphasises on individual recognition of the products in the market. numerous factors are contributing to the need for a unique identity of products.
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individual branding is a marketing strategy in which a company gives a different brand name to each product. individual branding is the type of marketing strategy where individual products of a company have their unique brand name. the process of providing individual brand name helps in establishing a unique product image in the market. individual branding, also called individual product branding, flanker brands or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name., individual branding example, individual branding example, family branding, individual branding vs family branding, individual branding advantages. individual branding, also called individual product branding, flanker brands or multibranding, is “a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company.” each brand, even within a same company, has a unique name individual branding, also called individual product branding, flanker brands or multibranding, is “a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company.”
it may be a reference to flanker brands, individual product branding, or multi- branding. in this strategy large companies with a variety of well-known products may opt for an individual branding strategy by a standalone branding implies individual brand names for its products while an umbrella brand involves,
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