distribution strategy for new product

they are in between manufacturers and retailers or consumers, working on behalf of a particular company as opposed to representing themselves. a distribution channel refers to the flow of business that occurs between a manufacturer and a consumer. level one: a level one channel has one intermediary as the middleman between the producer and consumer. it is important to know the key differences of the individuals who play a role in the distribution process.

they have the option to sell to retailers and other sellers, or directly to consumers and businesses. on behalf of manufacturers, they take ownership of products through the distribution process. when working with distributors, brands have a responsibility to oversee the process and prevent retail execution errors like out of stocks and distribution voids. if there is a hiccup in the distribution network, you are empowered to glide past it with ease and maintain a consistent presence on store shelves, keeping distributors, retailers, and customers happy.

to overcome obstacles related to new product distribution, it’s important to hit the ground running with a strategy that strengthens relationships with consumers and increases customer retention. a third-party logistics (3pl) and fulfillment company can optimize new product distribution processes, including back-end strategies, fulfillment logistics, and expanding new distribution channels. dotcom distribution is a strategic ecommerce fulfillment and 3pl distribution services provider. we work with your brand to streamline new product distribution and optimize back-end operations.

many multi-channel fulfillment companies talk a big game, but fail to deliver the benefits you expect from an experienced fulfillment or distribution provider. but while many ecommerce brands are eager to market continuity programs, relatively few are prepared to handle subscription-box fulfillment and the operational demands of membership-based ecommerce. but too often, ecommerce providers are forced to give up visibility, control and other variables that ultimately impact the brand experience. from branded packaging and shipping to keep your business top-of-mind, to fast order turn-around and advantageous access to shipping lanes, we give you the ability to adapt to new market opportunities – without the hassle.

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