the consumption and the usage of the diet coke is one of the highest in canada in the abbotsford region. in this paper, it would be seen what is the target market for the diet coke in the abbotsford market and what are some of the salient features of that target market at the given point of time. it would be seen that what is the segment of the population that consumes the diet coke and at the same time, it would be seen what are some of the demographical, psycho graphical and behavioural characteristics of the market at the given point of time.
looking closely at the brand coke and it can be seen that the value preposition of the brand is quite clear to say the least. as a matter of fact, if one talks about some of the harmful effects of the diet coke, then it can be said that it is pretty much at par with the conventional coke as far as the way it can affect the health of an individual in an adverse manner (anthony and energy, 2017). in order to have better understanding of the target market and the demographics of the given market, it is important to make sure that the geographical facts about the region are understood in a better manner to have better insight about the way target market is supposed to work (buchli, 2014). it is one of the prime reasons that the consumption of the juices and the fizzy drinks is one of the highest in the region (dhar et al, 2016).
the report aims to analyze the market segmentation for one of the world’s strongest brands coca-cola and talks about the different market segmentation variables by theories and practices in the company. coca-cola company had to carefully consider releasing a diet product line due to fears of weakening the brand. the coca-cola company aims to focus on market and work smart. the company stays the no.1 of selling the sparking beverages, juice and juice drinks, as well as no.
3 in sales of bottle water (the coca-cola company, 2009) coca-cola uses the same strategy to market and formula it’s business: “one sight, one sound, one sell” (david, 1996). the company is in a good position to capture the market of any new drink categories. coca-cola: coca-cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. coca-cola zero has been one of the most successful product launches in the company’s history. essay sauce, an analysis of market segmentation of the coca-cola company.
it would be seen that what is the segment of the population that consumes the diet coke and at the same time, it would be they markets the products selling into different or more than one market (e.g. diet coke) (patrick and a significant decline in diet soft drink offerings has led top companies, coca-cola and pepsico,, diet coke target market, diet coke target market, coca cola psychographic segmentation, diet coke demographic segmentation, coke zero target market. segmentation \u2022 the market segment for the product will be consumers above the age group of 15 yrs. this section of the market are the potential buyers and consumers of the product. 6. targeting the target market for diet coke would be the health conscious individuals and youth in the segmented market.
coca-cola marketing strategy. you surely know diet coke. but, do you know tab ? in 1963, coke launched this drink, coca-cola was very protective of its brand identity; didn’t want to associate this product with coke. • diet coke: also identified marketing strategies of the coca-cola company keywords – market segmentation, marketing strategies, ranging from the healthy diet consciousness through diet, coke zero market segmentation, diet coke marketing strategy, diet coke positioning, diet coke case study
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