a great brand name is a vital element for brand success, yet so many companies neglect to place enough emphasis on this key ingredient as a fundamental aspect of what makes a sustainable and impactful part of their branding strategy. an effective brand name is memorable and enables it to carry a hugely significant portion of your brand recognition all on its own. set clear and consistent objectives with a solid brand naming brief for your name selection. once again, this simple naming convention is what it sounds like – the use of a region or landmark associated with a product or service in a brand name e.g.
this type of brand name is designed to paint a vivid and relevant image for the customer e.g. it can be one of the most creative ways to create a name that is unique and is very reflective of more contemporary naming trends and can be easier to legally register, protect and buy the relevant url. for most brands this type of naming convention is best avoided as it effectively amounts to a meaningless mix of letters leaving the customer confused and indifferent. with this method, you can generate lists of words or names in certain categories that are relevant to your brand, and spin the results into possible brand names. • is your brand naming part of a rebranding strategy and if so how near or far away from the previous old name does it need to be?
how can a brand provide the variety of options consumers crave and fulfill the desire for a simple customer experience? when done right, naming at the product, version or feature level can simplify and guide prospective shoppers to the relevant offerings for their needs. 3. keep the dna of the brand front and center: the personality of a brand should be reflected in each brand name. one of the most confusing and challenging naming conventions is tiering, or differentiating similar offerings within a portfolio by their power, capabilities, etc. three of the most difficult are clearly differentiating between offerings, creating a tiering convention that allows the product line to expand into the future and avoiding making the lowest tier sound undesirable. each successive model builds on the functionality of the previous one, making the tiers a simple incline in value, rather than random sets of features customers need to understand.
whatever they are, they’re rarely understood and have a high likelihood of creating confusion for customers navigating between nuances. but each component has a clear meaning: p denotes that it’s a performance model, 90 is the battery capacity in kilowatt hours and d means that the car has a dual motor. its stores, despite their homey vibe and intuitive layouts, can be overwhelming even to the best-prepared shoppers. to help ikea put a strategy in place to guide the creation of all names, which started with its founder, ingvar kamprad. final thoughts jawbone, tesla and ikea share a common overarching goal in their naming: to help customers understand their products. and ikea’s naming is unwaveringly grounded in the company’s roots.
a. brand naming methods: strategic brainstorming what does your product or service do? what is the learn 3 successful brand name strategies to help customers better understand your products and support business if you require a dedicated brand naming strategy, fabrik’s here to help. our team of brand naming strategists, brand naming strategy pdf, brand naming strategy pdf, brand name generator, brand naming conventions, product naming strategy.
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