in brand leadership, vivaldi founder and ceo, erich joachimsthaler and david aaker describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system. now in collaboration with erich joachimsthaler, he has taken that life’s work to a new level of perception, insight and sophistication. brand leadership is a highly needed roadmap for the multi-brand marketer which is as up-to-date as tomorrow morning with chapters on how to incorporate sponsorships and internet.” – pete sealey, ph.d., co-director, center for marketing and technology, university of california-berkeley, former global marketing director, the coca-cola company “branding’ is the hottest term in business.
and, simply, there is a ‘brand’ in the thinking about this topic. the new book is not a ‘line extension’. read it…or else.” -tom peters, author of the circle of innovation erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.
a dozen management fads have come and gone in the past decade, but brand equity, first explored by david aaker frequently bought together this item:brand leadership by david a aaker paperback $12.98 ships from and sold brand leadership: the next level of the brand revolution. erich joachimsthaler & david a. aaker, march 2000. in brand, . management fads come and go in the blink of an eye, but branding is here to stay. closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. google books
a dozen management fads have come and gone in the past decade, but brand equity, first explored by david aaker in david aaker is widely recognised as the leading expert in this burgeoning field. now he prepares managers for the next management fads come and go in the blink of an eye, but branding is here to stay . closely watched by the stock market,
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