did you know almost half of small-business owners attempt to handle their marketing efforts on their own, and often report facing marketing challenges? don’t make the mistake of thinking you are the only small-business owner to have problems with marketing. we’ve compiled a selection of obstacles we’ve heard from our clients about attracting and retaining customers, and we’ve created an ebook packed with insights and tips to help you build a successful marketing plan. learn about the customers you already have and identify local competitors so you can learn about their customers. even better, find out about their interests, passions and other psychological criteria to help you get more specific so you can develop targeted marketing campaigns. believe it or not, more than 60% of consumers have used local information from digital ads, 68% use the “get directions” or “call” buttons featured in online ads, and more than 88% use online search to find out more about a brand. position yourself to provide the answer your potential customers are searching for.
whether you’re providing information about the latest tech trends or offering tips for being prepared for an excursion, this content illuminates your brand as something meaningful — and even as a company that cares about its audience’s interests. the two most effective ways to do that are via email and social media. don’t be afraid to incentivize email collection by making it part of a contest or giveaway. make sure your social content is valuable to your customers. also, don’t forget to be active on your social channels. these tips represent just the beginning of a successful marketing plan for attracting new customers and retaining existing ones. remember, you don’t need to approach your marketing efforts alone. signing on with a media partner could be within your budget and provide expert guidance on strategy while connecting you with the best audience.
new people keep you on your toes and they bring in new sources of revenue for the business. create a special hashtag for your event and hold a social media contest to involve the new customers in your online marketing. and while that still holds true, your current customers hold value in more than one way: they can also help you bring in new business by spreading the word about your company to friends and family and their wider social network. attracting new customers is all about putting yourself and your business out there in new ways. now, you can share details on events, special offers and new products to attract new customers to your business directly in the search results.
ugc campaigns are great for nurturing current customers and indirectly getting exposure for your business in front of new prospective customers, at little to no cost. if potential new customers see that you support a certain cause, they may be more likely to choose your brand in the future. send them to conferences and nights out to promote your business. just take all of your sales and marketing costs in a given time period and divide by the number of new customers acquired within that same period. this, in turn, will result in better performance and higher revenue for your business.
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